After almost 30 years as an Arkell’s Brewery landlord Roy Sansum, described by brewery chairman James Arkell as ‘one of the finest village pub landlords’, is retiring, but he’s only planning to move a few hundred yards up the road, to live opposite his former bosses.
Roy retired from running The George at Kemspford this week, having successfully run the pub for almost eight years. Before that he ran two other Arkell's pubs, in Wroughton and The Carpenter's Arms at South Marston near Highworth, putting in a total of almost 30 years behind an Arkell's bar.
At a leaving party attended by eight Arkell's Board Directors and other friends, Roy said: 'It has been an absolute pleasure working with Arkell's. If anyone asks me about going into the pub business I always tell them that you could not get a better brewery to work for.”
Roy's relationship with The George at Kempsford began when he was just thirteen years' old, after his parents took him there for a drink. He went back with friends when he was seventeen and it's been one of his favourite pubs ever since. 'When I finally got the opportunity to run it, I was delighted. It only took me twenty two years to get there!”
Brewery Chairman James Arkell paid tribute to Roy. 'The George was the first freehold pub Arkell's bought, way back in 1861, and it made sense for us to buy in Kempsford because Arkells have lived here since the 1750s. In his later years, just a few years' ago, my father Peter Arkell, was a regular here as he also lived just down the road. We're delighted that Roy and his wife Viv are moving so close to us and we'll miss him pulling pints behind the bar.
Such is the regard in which Roy is held, there will be a thanksgiving service at Kempsford Church on Saturday, led by the vicar Rev Tim Hastie-Smith.
Regulars at The George will welcome another local Kempsford man behind the bar next week, Kempsford Parish Councillor Jerry Stokes.
John Skittrall, who considers himself the best darts player in Wroughton, has taken over behind the bar at Arkell’s pub The Fox & Hounds.
Sue and John Skittrall
John moved in this month with wife Sue and their three daughters Jade, 21, Shannen, 19 and Daya, 16 – and cat Lizzie, and he's already polishing his darts ready for the first darts match in the pub.
'I ran The Iron Horse in the village for years before bowing out earlier this year for a bit of R&R before plunging back into the licensed trade – and to playing darts! I can't wait to get going again,” he said.
John was born and bred in Wroughton and knows the village, and the Fox and Hounds, inside out because he and Sue did a lot of their courting there. 'Then it was the best pub in the village and it's got great potential to be so again. We're a family, and we welcome families, but we're open to all – especially if they can play darts well.”
John will also be hosting quiz and poker evenings too, and live music is on the agenda once they've settled in.
Brewery director George Arkell is delighted that the pub is in the safe hands of John and Sue. 'They're a great couple who know the pub, the village and the trade. What more can you ask from a landlord – except to challenge the locals to a game of darts of course, but I hope he'll let them win occasionally.”
Arkell’s Vintners has recruited a new manager for its wines and spirits department, only the third person to hold the position in 51 years.
Richard Bailey and Nick Arkell
Richard Bailey, who is the seventh generation of his family to work in the licensed trade, moved from his previous role as head of catering at Stanton House Hotel.
Arkell's Vintners was established in 1962 as a part of Arkell's Brewery and over the last fifty years it has become a leading private supplier of wines across Wiltshire, Oxfordshire and Gloucestershire.
Arkell's Sales Director, Nick Arkell, said: 'We are delighted to welcome Richard to the team. He brings with him extensive knowledge and enthusiasm which will be of enormous benefit to our customers.”
Richard added: 'I have been trading with Arkell's for twenty years and know the business very well, so when this role became vacant it was a welcome and rare opportunity to work within an old and established family business.”
Richard is also no stranger to running pubs, having run The Horseshoe Inn at Minal and The Crown at Marlborough, which he bought and completely refurbished before selling a few years' later. He has also worked as Catering Manager for the National Trust at Avebury.
Richard added: 'There is a growing interest not only in wine varieties but also in spirits which we are responding to. I don't think there is any greater pleasure in life than to help our customers select the best to buy. I really do think I have almost the best job in Swindon.”
Over 5 months this summer Arkell’s is embarking on an exciting brewing experiment.
The brewing team will be producing five 4.2% ABV beers using the same malt recipe with English Maris Otter for each, but using 5 carefully selected hop varieties, one in each brew. The first hop selected to kick of a ‘hoppy' summer is Admiral.
Head Brewer Alex Arkell explains: 'We are doing this to give drinkers the chance to learn how much hops influence beer flavour. Hops are the spice of beer. Before brewers used hops they would add in a variation of different spices called gruit to compliment the malty sweetness of the brew. The introduction of hops from Holland in the 1300s was mainly due to the discovery of their preservative qualities. By boiling this particular plant with the sugary wort, the beer lasted longer in the cask and larger production and distribution became possible for the small brewers.”
Each variety adds a totally unique character to a beer. Modern hops have been bred to enhance flavour much more than bitterness and preservation qualities. Alex has selected the Admiral hop for the first Hop Beer, which is said to have an orangey and citrus taste to it.
He adds: 'Whatever the hop description says, we never really know what the beer will taste like until it's brewed, that's why I love my job. Our regular beers have a mixture of hop varieties in them, so by using one variety in each of these specials we hope to demonstrate the significance of their individual flavour.”
Hops add bitterness to beers and allowing early brewers to brew lower alcoholic beers, as the alcohol's preservative quality was now not so essential, costing them less money to produce. So hops became an important ingredient in all beers.
Arkell's will be producing 30 barrels of each beer, each named after a different hop.
Following the 8 May edition of the BBC Apprentice programme showing the hapless 2013 crop of apprentices trying to brew a fruit beer, Nick Hewer of The Apprentice came to see how it should be done at Arkell's. Luckily Arkell's is setting an example of how it SHOULD be done with Cherry Black (now on sale).
Nick, who comes from Swindon, used to design some of the Arkell's advertisements. When we discovered of his old designs we invited him back to the brewery.
Nick brought Robert Humphreys, Hon Sec of the All-Party Parlimentary Beer Group, along with him. Robert also grew up in Swindon and The All-Party Parlimentary Beer Group promotes "the wholesomeness and enjoyment of beer and the unique role of the pub in UK society".
We'll drink to that - but perhaps not with one of the Apprentices's beers!
The new landlord at The Rose and Crown at Ashbury has snapped up a bit of local history after having discovered and bought three original wooden Arkell’s Brewery barrels at a local auction.
Gavin Ingram, pub dog Bruno and the Arkell's Barrels.
Gavin Ingram, who took over as landlord of The Rose & Crown in March is delighted with the purchase, which cost him £120 and which he thinks will become a pub talking point.
Traditionally, beer barrels were made by a cooper out of wood and bound by metal hoops. The Arkell's cooper would have made these barrels, which are probably over sixty year's old, over his fire which is still in existence at the brewery.
The barrels are just one of a number of additions to the Rose and Crown since Gavin took over. The pub has undergone a refreshing and sympathetic refurbishment that has opened up the interior providing dining and bar areas and a dedicated games room, with table tennis and pool table. Outside the garden has been enlarged increased. 'These changes seem to be a real hit with local families and we are looking forward to a busy summer,” said Gavin.
This is his first pub, but Gavin is no stranger to the industry having worked for a number of high profile catering companies and restaurants throughout his career. Alongside running The Rose and Crown he is also runing Bite Events, which supplies tableware for outside catering events.
'It's the perfect combination of businesses, and I love running the pub,” he said. 'We've had a lot of support from the village which we appreciate enormously.”
While he was surprised to see the brewery barrels pop up at auction, brewery director George Arkell won't be seeking their return. 'Gavin's got a great eye for detail and they look great in the bar.”
Derek Rowland, who has been a landlord for 33 years and an Arkell’s landlord for nearly 30 of those, has pulled his last pint having done time as landlord of practically every Stratton pub in Swindon.
'I've done nearly all of them,” he said at his leaving party. 'I started as a relief manager at the Kingsdown and went to the Steam Train (now The Manor at Cheney Manor) for ten years. Then I did another ten years at The Bakers at Stratton, moved up the road to The Moonrakers, then onto the White Hart for six years before finishing off my career at The New Inn.”
Derek moved to Swindon from London to work at Pressed Steel but had to find another career after being injured at work and after recovering he moved into the licensed trade.
'The only two Stratton pubs I haven't run are The Rat Trap and The Crown, but now I've decided that enough is enough and I'd like to do a bit more fishing.”
However, Derek doesn't want to completely shake off his links with the brewery and intends to stay and play in the Arkell's Darts League, along with his wife Tina, an accomplished darts player in her own right.
Brewery chairman, James Arkell, said: 'Derek is one of our longest serving landlords, and we're very sorry to see him go, but we also recognise the huge contribution he's put into all the pubs he's run. We wish him and Tina a very happy and busy retirement .. and hope he catches a lot of fish."
Arkell’s Brewery will be launching its latest beer, Cherry Black, in time for the May Bank Holiday.
Alex Arkell and Cherry Black (or should it be Cheery Black!)
A dark, easy drinking beer with a fruity, chocolaty base Cherry Black (3.6% ABV) has light coffee notes from the use of Crystal and brown malts.
Head Brewer at the Wiltshire Brewery, Alex Arkell, says that it's the first time he's used cherries in a beer. 'We did some experimenting but it really helps to highlight the fruity side of this smooth mild ale – which is perfect for the early Summer season. I've also added some golden oats to enhance the body of the beer and create a subtle nutty difference.”
Mild ales are generally known for their low level of hops. The beer originated in Britain in the 17th century, but modern mild ales are often darker coloured, as the name Cherry Black suggests.
Cherry Black will be in all Arkell's managed houses and across the Arkell's estate from the end of April.
Work has started on the new 10-bedroom hotel accommodation at The Sun Inn, Coate Water. Arkell’s Brewery, which owns the pub, will be investing around £half a million in the development, which is scheduled to be complete and open for business by October this year.
Brewery director, George Arkell, said: 'We are delighted to finally be able to start this development and there is certainly a demand for good accommodation in this part of Swindon which almost next door to the Great Western Hospital, a cherished local museum and Coate Water Country Park.”
The Sun landlady, Julie Moss, added: 'When we are open it will give guests the opportunity to stay in the most picturesque part of Swindon.”
Arkell's is using local builders Edmont Joinery on the project. 'Using local developers and suppliers makes sense because we keep more money in the local economy,” added George.
Arkell's Brewery now has around 500 bedrooms across its estate of 100 pubs and hotels across Wiltshire, Gloucestershire, Oxfordshire, Berkshire and Hampshire and seriously considers adding rooms to its pubs where there is the space and potential demand.
George added: 'The more income-generating opportunities a pub has the better. If we consider that good quality accommodation would be of benefit to a pub and would serve the local community then it's sensible to make the investment. The Sun Inn is a busy and thriving pub on the edge of Swindon with plenty going on around it and a very strong local community. It also sits in a large plot with plenty of parking and a new children's playground. It's a perfect place for people and we look forward to watching the new building rise from the ground over the summer months. Perhaps we should call it The Rising Sun.”
Arkell’s Brewery is delighted to announce that it has bought The Angel Hotel in Royal Wootton Bassett, it’s first hotel in the town. The brewery paid the going market rate for the hotel.
Brewery chairman, James Arkell, said: 'We are thrilled to have purchased this lovely hotel which was previously privately owned and where the former owner has done a great job on a sympathetic and elegant refurbishment.”
The new addition fits in with Arkell's strategy of continual investment in pubs and markets towns that have a thriving community around them. The Angel, a Grade II listed building, has 18 rooms and a function/meeting room that can accommodate up to 80 people, along with a smaller function room.
'Over the 170 years' since Arkell's first began brewing and buying pubs, we've continually added to and adapted our estate of pubs to fit with the requirements of our customers and of the prevailing economy,” said James. 'As costs rise for small businesses, a small hotel has more income-generating opportunities than some pubs, though we continue to invest in those where there is a vibrant and supportive local community.”
Between them, Arkell's estate of 100 pubs and hotels now have nearly 500 bedrooms between them, from Chipping Norton in the north of the region down to Whitchurch in Hampshire in the South, and from Malmesbury in the west to Winkfield, near Ascot, in Berkshire in the east.
Such a substantial investment also confirms Arkell's confidence in the pretty town of Wootton Bassett, now renamed Royal Wootton Bassett and which, until 2011, was regularly in the national headlines. RAF Lyneham, just to the south will have major investment in the future and Swindon is still thriving to the north.
'We believe in Royal Wootton Bassett,” said James Arkell. 'It's got a big heart and a thriving community. At The Angel Hotel Duncan and all his staff will be staying and it's very much ‘business as usual'.”
It's a serious business, running a pub, but visitors to Arkell’s Brewery 2013 Tenant Recruitment day still had time to taste some Arkell’s Real Ale and chat away to brewery staff.
Arkell's Recruitment Team
This was the third year that Wiltshire brewer Arkell's has invited those interested in investing in and running a pub to come and find out a bit more about what really goes on behind the bar.
Brewery director George Arkell, said: 'This is always a great opportunity for people who don't know about the business but quite like the idea of running a pub to come and chat to us informally to find out whether they would like to take the idea further. An increasing number of people want to own and run their own business business but haven't yet quite had the courage to take their first steps, running an Arkell's pub is the ideal way to begin, with the back-up and experience of a 170 year old brewery behind them.
As a result of the day, almost fifty people went away with plenty to think about and Arkell's has been able to add to its list of potential new tenants when any pub tenancies become available.
Arkell's has just over 100 pubs, many with landlords who have been there for years. 'Though we don't have many vacancies, because our landlords do tend to stay it's important for each pub's customers that we match the right landlord with the right pub,” said George.
'We were delighted to meet so many interesting people yesterday and I sincerely hope that it won't be too long before we can match them up with the Arkell's pub they want the most.”
The last thing Golden Cross head chef Justin Ashley wants to hear from a customer is that his food is “funny” but he’ll make allowances for the rest of March as the pub kitchen has joined up with the national Menu Relief project to raise money for good causes both at home and abroad, part of the BBC’s bi-annual fundraiser Comic Relief.
Proceeds from dishes such as their ‘side-splitting' mixed grill, 'fun-guys” pan-fried mushrooms and 'lemon silly-bub” dessert will go to the charity starting from Monday 11th to Saturday 30th of March.
'It is a charity we can all get behind and it's all in good fun,” explained Justin. 'Comic Relief is celebrating 25 years this year so we should all be doing something to help. Cooking is not always a serious business.”
It really is a tough job but someone’s got to do it.
Julie Moss and Alex Arkell
And last week it was Head Brewer Alex Arkell and landlady Julie Moss who decided to spend a morning matching Arkell's beers with fair trade chocolate.
Surprisingly beer and chocolate go well together. Malt beer is naturally very sweet and doesn't taste good without the balancing bitterness of hops. Chocolate is based on bitter cocoa balanced by sugar. The perfect taste in both cases lies in the balance between bitter and sweet.
So what was the result? After two hours and a lot of munching and swigging, Julie and Alex decided on the following:
Arkell's Moonlight (4.5% ABV)) was matched with a dark chocolate with smoky toasted pine nuts. Alex said: 'The Celia hop used in Moonlight is citrusy and goes really well with the pine nuts.”
Arkell's Bee's Organic (4% ABV) is perfect with a milk chocolate, which contained caramel with a hint of salt. 'This was really moorish,” said Alex. 'The milk chocolate goes really well with the sweetness of the honey we use in the beer.”
Kingdown, Arkell's strongest beer at 5% ABV needed a chocolate with real personality to match it. Alex and Julie chose dark chocolate with cherry and cinnamon with a hint of spice. 'Kingsdown is a sweet beer with a really strong undertone of fruit – it was the perfect match,” added Alex.
At the end of the session Julie said: 'I could have done that all day.” Sadly, they didn't have any chocolate left.
When Liddington village store closed six years’ ago, residents were left with a three-mile round trip to Wanborough to pick up a paper and a pint of milk. Now landlords Vince and Donna Jones at The Village Inn at Liddington have come to the rescue by opening up a grocery store in the corner of the pub.
'A few months' ago we started offering villagers the opportunity to pre-order as many wanted to take advantage of local suppliers which they saw delivering daily to the pub,” said Vince. 'We were very happy as it means more custom for our butchers from Lambourne, egg suppliers from Purton and other local fruit and vegetable suppliers.”
The trial went so well that the couple have now opened the shop, which sells essential supplies, including fresh bread dairy products, meat and daily newspapers.
'It's going very well,” said Vince, 'and because we're opening the shop at 8am we decided to offer breakfast too, which is surprisingly popular in a village with only around 200 residents.”
The Village Inn is owned by Arkell's Brewery and director George Arkell praised the couple on their business expansion. 'Vince and Donna are responding to the needs of the villagers. Opening a small shop is also a great way to encourage new people into the pub so as well as offering a local service, it's encouraging pub custom too. Ultimately it's all about serving the local community, whether with a pint of beer from over the bar or a pint of milk from the shop fridge.”
One of Cirencester’s most popular local pubs has new landlords. Regulars at The Bee’s Knee’s on Watermoor Road, owned by Arkell’s, welcomed Tyron Benjafield, Kelly Fletcher and their 10-month old baby Bailey last week.
This is Tyron and Kelly's first time in charge of their own pub, although Tyron has plenty of experience, having been assistant manager at one of Arkell's biggest pubs, The Tawny Owl in Swindon, for the last three years. Before that he was a robot engineer for Swindon's Honda.
'We love the Bee's Knees, its got a proper set of regulars and feels a lot like a country pub,” said Tyron.
The pub's regulars include Stratton football team and a number of sports team, including darts and cribbage who have made the pub their base for many years.
The locals have certainly gone out of their way to make the new couple feel at home. 'Arkell's are installing new cooking appliances in the kitchen and until they're installed we can't cook – so we've even had customers bringing us food and even making us pies to eat, we're so grateful.”
The kitchen should be finished within the next two weeks and Kelly and Tyron will be serving pub food again.
Brewery director, George Arkell, said: 'We're delighted to welcome Tyron and Kelly to The Bee's Knee's. It's a proper traditional pub with a really strong community around it where there is always a lot going on.”
The Golden Cross Inn is claiming to be one of the Cotswold's most stylish pubs after calling in Cirencester tailor Barrington Ayre to give staff a wardrobe make over.
The Arkell's pub, on Cirencester's Black Jack Street, has recently had its back room refurbished and to coincide with this landlord Mark Lindesay has turned to the towns tailor to the stars for their new uniform.
'Appearance is important in this trade,” explained Mark. 'We wanted to use some one local to support local trade and Tom Wharton (Barrington Ayre) produces some great clothes.”
Mark will be hosting a ‘tipple with a tailor' evening in March in conjunction with Barrington Ayre where visitors to the pub can get properly measured with the option to order and purchase bespoke clothing from Barrington Ayre. Tom, who makes clothes for Robbie Savage, Anton Du Beke and other celebrities, hosted a similar event at The Bathurst Arms in North Cerney, an event he enjoyed greatly. 'So many people are now turning to old fashioned tailoring,” he said.
Tipple with a Tailor will be held on Friday the 22nd of March. A light finger buffet will be available for the event that will take place between 6-8pm. For more information please contact The Golden Cross Inn on 01285 652137 or call Barrington Ayre on 01285 689431.
The Sun at Coate Water has teamed up with a local music promoter and the charity Swindon Carers Centre to launch SunBeat, a brand new one-day acoustic music festival for Swindon to be held at the pub on Sunday, 26th May from 12 noon to 11pm.
Confirmed headline acts for Swindon's first music festival of the year include gifted singer-songwriter Louise Latham who released her debut album, ‘Reclaimed', to great acclaim last year, blues/roots singer Jim Blair and the 1950s blues/ rockabilly act Josie and the Outlaw along with a further 17 acts.
The Arkell's pub landlords Andy and Julie Moss hope the festival will become an annual family event. 'This is a fantastic opportunity to open up our large pub garden to families from across Swindon in support of a very good cause and to offer the local community a great day out,” said Julie.
Alongside the music there will be a lot else going on, from holistic therapy and Quaser Laser Tag to a Vintage Kissing Booth and Henna tattooist. The Sun's childrens safe play area will be open, and of course the pub will be open all day for food and drink, along with an all-day barbeque.
Local music promoter Melanie Stanbury, who is also Chair of Community Fundraising at Swindon Carers Centre, is organising the event with Julie and Andy. She said: 'This is the second year we have done a music festival for Swindon Carers Centre and I'm delighted that we have been invited to use The Sun at Coate Water as our venue this year. It's the ideal location.”
Melanie explains the importance of the charity. 'Swindon Carers Centre provides help and support to over 15,000 carers across Swindon. We are part of The Carers Trust and provide a variety of services from funding holidays for carers and their families, benefits advice, training and all-round support for this often overlooked sector within our community and workforce.”
With the amount of support needed across Swindon growing and local Council funding dropping, Swindon Carers Centre has a difficult job to make up the shortfall and Melanie hopes that the SunBeat Festival will not only raise awareness of the charity but much-needed funds too.
'We will be charging a donation fee of just £3 per adult, children under 14 go free and all entrance money will go directly to Swindon Carers Centre. We will also be raising money on the attractions throughout the day. I am confident this major fundraiser will become an annual event, generating much needed funds and awareness for us. I am very proud of the relationship which has developed between Andy, Julie and our charity; it is encouraging to be involved with a local business that is so proactive and determined to support this truly local charity”.
Wiltshire-based family brewer Arkell’s will throw open its doors for the third year running on Thursday 14 March from 1pm-8pm when it encourages people wanting their own business to take their first steps to running a pub.
The annual Landlord Recruitment Day at Arkell's Brewery, Kingsdown in Swindon now regularly attracts people from all over the country who like the idea of running their own business, but want the reassurance of doing so under the umbrella of a professional family brewery which has been in business for 170 years.
Brewery director George Arkell, said: 'For those who have the capability and determination to run their own business but haven't yet quite had the courage to take their first steps, running an Arkell's pub is the ideal way to begin. They might be running their own business, but Arkell's is there as a backstop for advice.”
'Practically all pubs have multiple income-generating opportunities and ours are no exception,” explained George. 'Now a publican can sell beer, food – including take-away, host events and offer overnight accommodation too. Some of our pubs even have hard standing for caravans.”
Chris Manners, landlord of two Arkell's pubs, said: "Arkell's give us regular support, but ultimately it's our business, we've got control and that's the way we like it.”
It takes a certain sort of person to be a publican, according to George. 'Stepping into a new business is always a challenge, but those who do and enjoy it fits them can quickly take great strides. Many of our landlords have been with us for decades.”
For more information on the Arkell's Landlord Information Day contact the brewery on 012793 823026 or visit www.arkells.com.
The foodie-horror and calorie laden deep-fried Mars bar is to be added to the menu of a top dining pub in Cirencester.
The Golden Cross Inn of Black Jack Street has gained a reputation for great food over the years, but despite their enviable reputation the pub's chefs will be adding this dubious delicacy to a special menu to celebrate the 16th Century poet Robbie Burns on Burns' Night this Friday evening.
The deep fried chocolate bar originated at chip shops in Scotland in the 1990's and will be joined on the set menu by traditional Scottish dishes such as Cullen Skink soup and of course Haggis served with ‘neeps n' tatties'. The pub has also booked a piper to play on the night along with the traditional address of the haggis by Scotland's famous son.
'We thought it might be a bit of fun,” explained Golden Cross Landlord Mark Lindesay. 'People both north and south of the border laugh about the deep-fried Mars bar, but I'm sure our head chef Justin can turn it into something that will actually be quite enjoyable.”
When Tadpole Bridge at Blunsdon Railway near Swindon reopening on the 1st of February, after a seven-month closure, one pub landlord and landlady will be dancing for joy.
Jackie Pritchett encouraging drivers to Stop by and buy a pint
Jason and Jackie Pritchett have run The Bell at Purton Stoke for five years and are hoping that North Swindon will once again take to its cars and come and visit as it's less than four miles away.
'We've missed some customers as it was a long detour to get to us. Now the bridge will soon be open again and we can't wait to welcome them back.” Said Jackie.
These customers might see a few changes to their liking. Arkell's Brewery, which owns the pub, has recently added a new skittle alley, which Jackie says is a huge success. 'We've got our own pub skittles team, and a lot of other teams including the VWH Hunt that base themselves here. Skittles nights have a great atmosphere.”
Arkell's has also made use of the field behind the pub and The Bell at Purton Stoke now has hard standing for caravans and plenty of space for caravan rallies.
'These days, village pubs have to work hard to attract customers, so when Tadpole Bridge closed we knew it could affect us,” explained Jackie. 'Luckily we have a loyal group of customers from Purton Stoke, Cricklade, Purton and Cirencester, but we sometimes want to stand outside the pub and call out 'Stop by and buy a pint” because I know when they do, they'll be back again and again.”
Brewery director, George Arkell, said: ‘”The reopening of Tadpole Bridge should really benefit the pub especially as Jason and Jackie are fantastic landlords who've made The Bell a wonderful, warm and welcoming place to visit.”
A Welshman and his South African wife have taken over at the very English pub The Rose and Crown at Lea near Malmesbury, and the couple have been bowled over by the way they’ve been welcomed by the villagers.
Katherine and Wayne Jones celebrate their new pub
This is the first pub tenancy for Wayne and Katherine Jones who moved up from Wales a few months ago and have been hunting for their perfect pub since then.
'We were delighted to find The Rose and Crown which ticks all the boxes,” said Katherine. 'It's in pretty village, it's got a skittle alley, function room, garden and car parking – lots of opportunities for people to use us, and with so strong a welcome from the local community we're off to a flying start. We got some weddings, birthdays and even business meetings booked in our function room for the year.”
Wayne has a few royal credentials up his sleeve to impress his customers. A chef by training he's cooked for the Queen and for The Prince of Wales.
'I was a chef in the British Army and had the honour of cooking for Her Majesty,” he said. 'Then, when I came out of the army I was a chef at UWIST (The University of Wales Institute of Science and Technology) and prepared a meal when Prince Charles came to visit. You never know, he doesn't live so far away from here so perhaps we'll see him in The Rose & Crown.”
Brewery Director, George Arkell, said: 'It's always a good sign if the locals like the look of their landlords and Wayne and Katherine have so much enthusiasm that we think they're the pub's Crowning glory.”
It wasn’t Four Weddings and a Funeral at The Moonrakers at Stratton, Swindon last year – more like 30 weddings and 72 funerals, according to landlady Bev Neal who runs this iconic Swindon pub with her husband Pete.
The fabulous Moonrakers' function room - dressed for a party
'If we did 30 weddings last year, and we've got a lot booked already for 2013, then I reckon marriage is on the rise in Swindon – or at least around here. You're not going to find Hugh Grant in the pub, but our customers are certainly making the most of the space to get together with friends and family, ” she said.
Now Bev and Pete are expecting a rush of christening party bookings for their large Crossways Suite function room refurbished by the pub owner Arkell's Brewery last year.
'It might all be doom and gloom in the economy, but people around this area love an excuse to celebrate, and we're really lucky that they like doing it here,” she added.
Brewery director George Arkell says he's delighted that local people are using such a big venue on their doorstep.
'Bev is a perfectionist and makes the function room, which can hold up to 250, look fantastic.” He said.
The pub was built by Arkell's in 1931 to serve the new and growing suburban area of Gorse Hill. Until 1953 it was known as The Crossways Club, when it changed its name to The Moonrakers after receiving a full license. It was, for years, reckoned to be the largest pub in Wiltshire and may well be still, according to Bev. 'It's a big pub to fill, but luckily we've got a big band of customers to go in it,” she said.
27-year old head brewer Alex Arkell has been keeping himself busy in the run up to his wedding later this month to long-time sweetheart Alice Braithwaite.
Alex and Alice celebrating their upcoming wedding
While Alice is kept frantically busy organising the wedding, which is taking place at her family home in Northumberland on 26 January, alongside running her successful Lechlade teashop, which opened last year, her groom Alex has been creating the perfect celebratory beer for the occasion, which he's named (with Alice's approval) Ball and Chain Ale.
'It's been a lot of fun creating a beer to mark the most important day of our lives,” said Alex.
'I decided to brew a completely original recipe for Ball and Chain, using four different varieties of malt, the main ingredient in beer, to produce a distinct grist (milled malt) as its foundation with Celeia, Willamette and Columbus hop varieties added at different points through the brewing process to give a rounded, well balanced floral finish to the beer which has a hearty ABV of 5%.”
Alex says that the ingredients of his traditional ale are the same as that of a successful marriage. 'Beer is brewed from malt, hops, water and yeast.
Most malts are made from barley, much of it good English barley and it's the base of any real ale. Hops are the female flowers used primarily for flavouring and stability. The yeast is used for fermentation. Marry them together and there you have it: Malt and hops for content, stability and flavouring and yeast to rise to the occasion.
'I'm hoping that Ball and Chain will become fundamental to a truly contented married life for us both.”
80-year old Dot Gasson, probably Britain’s oldest working landlady, has finally decided to call last orders on a career spanning almost sixty years and well over two million pints pulled.
Diminutive Dot, who is barely 5' tall, has presided over the bar at the Adam and Eve, Townsend Street, Cheltenham, for 35 years. She began working at the pub in 1977, the year of the Queen's Silver Jubilee, taking over as licensee a year later. 1977 was the also the year that Red Rum won his record third Grand National, Star Wars was released at the Cinema … and Dot married husband Brian.
The Adam and Eve is the local for many postal workers at the main Cheltenham sorting office, just around the corner and this Friday evening (14th December) many of them will be bringing a large celebration cake to the pub to wishing Dot and Brian a First Class retirement.
Dot was born at Beckford, Gloucestershire in 1932 and took over her first pub, The White Lion, in Winchcombe in 1958. 'Back then it was a proper pub,” she says. 'Now it's a bit posh.”
A great grandmother, she has four children, two sons and a daughter live in Gloucestershire and another daughter lives in Cyprus, but she hasn't had time for a holiday for 20 years.
James Arkell at pub owners Arkell's Brewery, which bought the pub off Whitbread in 1991, presented her with a leaving gift and a bunch of flowers almost bigger than she is. He said: 'When we bought the pub we didn't realise that the jewel in its crown was Dot. Ever since she took over she's been wonderful. The rest of the world has gone around and back but life hasn't changed at The Adam and Eve. Dot has been a wonderful landlady and Arkell's has been truly lucky to have her.”
When asked what her best memories of her life at the pub have been, Dot really can't pick out one above the other. 'It's been a very happy pub,” she said. 'I really can't think of a time when it hasn't been.”
Dot isn't planning on sitting down when she finally pulls her last pint. 'I'd like to do some charity work,” she said.
13 might be unlucky for some, but not for the new landlords at The Carpenter’s Arms at South Marston, near Swindon. David and Helen Chilton took over behind the bar last week 13 years after leaving their last Arkell’s pub, The Sally Pussey at Wootton Bassett in 1999.
'We always thought The Carpenters would be a fantastic pub to move to after building up the Sally Pussey,” said Helen. 'By 1999 we'd done twenty years in the licensed trade and wanted a pub that was just a bit smaller but with enough income-generating opportunities. The Carpenter's Arms has busy and good quality letting rooms alongside the pub so we thought it was ideal.”
Unfortunately for the couple, they missed out by a whisker in 1999 to the previous landlord who has just retired from the licensed trade. Instead they moved to Portugal and spent their time doing up properties. Earlier this year they moved back to the UK and were delighted to discover from pub owners Arkell's that The Carpenters Arms was about to become available.
'We didn't think twice about taking it on and we've come home to our comfort zone,” added Helen.
Arkell's Brewery director, George, said: 'Unfortunately South Marston isn't quite as warm as Portugal, but the locals have certainly given David and Helen a very warm welcome since they moved in and we're delighted to see them back too.”
David and Helen are now planning to build up business at their new pub. 'At the Sally Pussey we introduced one of the first carveries in the area and that initiative is as popular today as it was in 1990,” said David
'Every pub is individual, so we'll listen to what our customers want before making too many decisions. In the meantime, we've lit the fires, made the pub cosy and thrown open our doors to welcome people in.”
The old Cross Keys pub on London Road, Newbury has been renamed Allsorts and given a startling new makeover by owners Arkell’s and its new landlord Mickey Liquorish, one of Newbury’s most well known landlords who has bee pulling pints in Berkshire for 30 years.
Mickey & Lisa Liquorice, with Lisa's son Archie & George Arkell
The old Cross Keys pub on London Road, Newbury has been renamed Allsorts and given a startling new makeover by owners Arkell's and its new landlord Mickey Liquorish, one of Newbury's most well known landlords who has bee pulling pints in Berkshire for 30 years.
According to Mickey and his wife Lisa, the pub is now the most colourful licensed premises in Newbury, with a massive 1950s juke box taking price of place in the bar.
The pub also hosts the town's first pub ‘Open Kitchen' where diners can watch chef Mickey as he cooks their meals. 'It's great to have a bit of banter over the hotplate,” he says.
According to brewery director, George Arkell, this could be the pub face of the future. 'Mickey hasn't compromised on colour or fit,” he said. 'It's a wonderful breath of fresh air for Newbury, which is having a retail resurgence itself. The décor certainly matches Mickey's personality.”
The pub itself dates back to the 1890s, but George says that's no reason to keep it in the Victorian age. 'Pubs won't survive if they don't adapt to what their customers' want. In some places, people want traditional, in other places, they want colour and personality, everywhere they want quality – and judging by the first couple of weeks of opening, Newbury likes Mickey's version of Allsorts.”
The pub's big jukebox really helps the atmosphere. Lisa explains: 'Last Saturday night one of our customers put on a well-known song. When it got to the chorus, the whole bar joined in– just once, then went back to chatting and eating, just like a flash mob. It was priceless to see.”
Cask Marque, the national independent association which assesses and awards for pubs serving great quality cask ale, is using Arkell’s pub The Sun at Coate Water as a pilot pub for a brand new scheme to assess the benefits of pub apps for individual pubs.
Julie Moss with her new 'app'
The Sun is one of just a few pubs across the UK with a brand new app designed and new landlord Julie Moss can't wait to get it going.
'It's all about bringing in business, putting our pub in the new spaces where people are looking for information,” she said. 'Ten years' ago, not everyone was convinced that pubs needed websites – now it's considered rare if a pub doesn't. Apps are not replacements for websites, but an extension of them into the mobile space. I'll be assessing how, if at all, customers old and new will use and benefit from the app. However, apps are only going to work if people know about you – so advertising the traditional way – in local newspapers as well as on Twitter and Facebook will continue to be essential because its local media that encourage new people to try us out. Personally I think we should be everywhere, because you never know when someone might make the decision to visit.”
Brewery director George Arkell, is also very keen to see if the trial works. 'The basics of a popular pub will never change: Good beer, a great welcome, warmth, people to talk to and something nice from the menu. Get that right and you're more than half way there because the best reputation is built by word of mouth. But social media plays an important role in making sure customers know what's going on at their favourite pub, what specials are on, what events are happening, it's a great extension to the pub community.”
Apps are not for every pub, he warns, it's those with busy calendars, events and social events that could really benefit, but it's ultimately up to the customer as to whether they use it.
For Julie and her landlord husband Andy, they are as ‘appy' with an ‘A' board outside the pub and an advertisement in their local paper as a smart new mobile phone application. 'As long as people know we're here, we're friendly and want to make sure they enjoy their visit – we're happy to spread the word through technology or in print.”
What's the best way to while away the time on a rather damp Tuesday morning at the Brewery with Noel Ale brewing in the brew house?
We know! Everybody piled out into the yard, put on Christmas hats, and tried to turn themselves into one big Advent Calendar. The photograph album is on our Facebook page.... but here's one of the pics!
The Rising Sun at Woolhampton has new faces behind the bar – and they’re local.
Wayne and Lesley Sangwell take over their first ever pub this week – but they've had a bit of practice, having run The Kennet and Avon Canal licensed tearooms at Aldermaston for the last two years.
'We loved running the tearooms but this is an altogether bigger opportunity for us – and we've known the pub for years,” said Wayne.
The Rising Sun, one of Berkshire's oldest pubs with an interesting history of its own (there are stories of highwaymen, and century old graffiti of an upside down hanged man is still in evidence in its cellar), was bought by Swindon-based Arkell's Brewery five years' ago, which saw it as a good investment due to its location on the main A4 road between Newbury and Reading. It was always known as proper pub with a menu full of robust pub food, and that's what Wayne and Lesley plan to continue, but they'll also be opening for breakfast from 9am too. 'We're used to early starts having run a newsagents business in the past, so if we're up, we might as well be open.”
Brewery director, George Arkell, said: 'We're delighted to welcome a local couple and their family into the pub – it makes a real difference to the feel of a pub if the landlords come from the local community, and if they're opening for breakfasts, the Sangwell's really will be up with the Rising Sun!”
Arkell’s famous Noel Ale will be one of the guest ales at Wetherspoons during the 2012 Christmas season, the brewery has revealed.
Alex and George Arkell get a little help with the Noel Ale brew
Sales Director Nick Arkell, said: 'Our real ales feature regularly at Wetherspoons pubs but this is the first time they have specially selected our Noel Ale, so we are delighted that it will be tried and tasted from Taunton to Tyneside. It also gives us the opportunity to introduce Arkell's beers to a wider customer base than in our heartland across Wiltshire and the south of England.”
For new head brewer, Alex Arkell, it's a big responsibility – but also a pleasure to share one of his favourite brews across the country. 'I've drunk Noel Ale all my life and as far as I'm concerned, it's the best Christmas beer in the world.”
Arkell's has been producing Noel Ale since 1987. It is named in honour of former brewery chairman, Sir Noël Arkell, who was born on Christmas Day 1893 and ran the brewery from the 1920s until 1971 when his son and former World War II flying ace, Peter Arkell, took over. Sir Noël died in 1981.
Noel Ale is, at 5% ABV, a full-bodied beer cleverly disguised by its distinctive light colour. It slides down very easily, leaving drinkers with a warm, tingling feeling – ideal for celebrations and cold winters.”
After more than 30 years, the Dudley family is bowing out of The Bull Hotel at Fairford.
A fond farewell for the fabulous Dudley family
George Arkell, Brewery Director, says: 'Running a country hotel is a full time job and we want to pay tribute to Judy, Mark and Sherrie Dudley for the huge contribution they have made in The Bull's on-going success.”
Luckily for hotel customers, local couple Ian and Liz Summers are taking over.
'We are delighted to be taking over the management of The Bull Hotel,” says Ian Summers. 'Fairford is such a wonderful and vibrant community and the hotel is situated at the heart of this beautiful market town. I am confident that, with over 25 years experience in the catering business, we can continue to grow The Bull's strong community ties and bring something different to the hotel, food and beverage offer.”
Having worked in some of Europe's finest restaurants and hotels Ian will be using his inside knowledge to create a new food and service offer celebrating local producers and seasonal food. This will be one of a number of changes to the hotel that will be taking place over the coming months.
Ian continues: 'I believe in the importance of giving our chefs access to quality locally sourced ingredients and this will be evident in the menu we create. Our new menus will also fully complement the hand-crafted real ales that we have on offer from Arkell's Brewery.”
The Bull Hotel is part of Swindon-based Arkell's Brewery, which has over 100 pubs in the south west of England. Ian and Liz replace the Dudley family who have been running The Bull for over 20 years.
George Arkell, Brewery Director, says: 'I would like to thank Judy Mark and Sherrie Dudley for all their hard work and appreciate their efforts in making this transition as seamless as possible. We are really pleased to welcome Ian and Liz Summers to The Bull and look forward to the future of this great Cotswold hotel.”
ENDS
About the Bull Hotel, Fairford
Situated in the heart of Fairford's famous market square, The Bull Hotel dates back to around the 15th Century when it was used as a monks' chanting house and became a hotel as early as 1745.
The hotel includes a restaurant that can seat up to 80 people, 22 en-suite bedrooms and two function rooms. The Bull also owns and maintains one and a half miles of private angling bank on the River Coln.
For further information, please contact Ian Summers ian.summers@iqhotels.co.uk or 01285 712535.
The Sun at Coate Water, one of Swindon’s best known pubs, has new landlords behind the bar - thanks to their children.
And the experienced landlords Andy and Julie Moss, who have run another Arkell's pub for years, say it's all the fault of their children, Euan and Liberty who wanted to move to a pub with the best children's play area.
Julie said: 'After running The White Hart at Whitchurch in Hampshire for nine years we were ready for a bigger challenge, so when we heard from Arkell's that The Sun at Coate Water in Swindon was becoming available we came up to have a look – without mentioning to the children why we were dropping in.”
Of course, it took seconds for the children to discover the play area, and the big garden, and when they heard it was next to Swindon's Coate Water Country Park, they didn't give their parents a minute's peace until the decision was made.
Andy and Julie are also thrilled. 'It's already a wonderful, busy pub with lots of regular customers,” said Julie. 'We're open all day and now for breakfasts too – in fact we're offering free toast with coffee before 11am.”
Brewery director, George Arkell, said: 'Andy and Julie are fantastic landlords and we were thrilled that they have taken over at The Sun. In the summer, it's one of our busiest Swindon pubs. In the winter it's cosy and easily accessible, but whatever the weather, there's always a sunny welcome, and we know that Euan and Liberty will be out in the all-weather play area rain or shine.”
Everyone’s heard of food miles, but Arkell’s Brewery has believed in beer miles for years – and at hop harvest time head brewer Alex Arkell drives just eight miles down the road to inspect this year’s hop crop, at Berkshire Hops, Kingston Bagpuize.
Alex Arkell, Chris Manners of The Rickety Press pub Oxford, and Tim Blanchard of Berkshire Hops inspect this year's crop.
Alex said: 'We've bought our Fuggles and Goldings hops from Tim Blanchard at Berkshire Hops for almost twenty years – it's the only hop farm in Oxfordshire, and it's also the closest hop farm to the brewery. Why travel miles when something so good is on your doorstep?”
Tim Blanchard and his family have been growing hops for almost fifty years, and now his sons James and Edward have joined the family business. The Blanchards grow hops across 50 acres of the farm, the rest of the 1100 acres is mainly arable, with 700 pigs.
'Most hop farms are in Herefordshire and Worcestershire, Kent,” explains Tim. 'Hop farming began here in the 1920s and our family got involved in the 1930s.”
The hop is, according to, Tim an amazing plant. It's got wonderful preservative qualities (one of the reasons brewers put it in beer), and it's a member of the nettle and cannabis families. It also has separate male and female plants and is full of essential oils.
For Alex Arkell, local hops help give Arkell's beer it's distinctive taste and flavour. 'Unlike many of the bigger breweries who buy cheap hops in bulk from abroad, many family breweries such as Arkell's love the fact that our beer is not only brewed in the traditional way but it's also using local ingredients.”
This year's hop harvest is nearly in, thanks to Berkshire Hop's new hop harvesting equipment (purchased after the farm's kilns suffered devastating fire damage in 2010), and Arkell's will be taking delivery of the new hop crop soon.
After four years of fasting (as every good monk should), feasting is now firmly back on the menu at The Jovial Monk, at St Andrew’s Ridge. Not only that but one of Swindon’s best known chefs is in charge of the kitchens, having been recruited by the pub’s new landlord, Dave Rogers.
Elisley Haines, or ‘Ging' to friends and colleagues, has worked across Swindon for years, most recently at The White Hart and before that at The Crown, both at Stratton and for many years at The Tawny Owl at Taw Hill.
Dave explains. 'I took over The Jovial Monk a couple of month's ago and beers sales are good. But to return it to the real community pub it was built by Arkell's to be, we need to offer a great menu, so Ging agreed to come and help get the pub's food offering as good as it can be. After all, there's nothing worse that a thin monk.”
The Jovial Monk is the first pub Dave has run since the Duke of Edinburgh at Gorse Hill in the early 1990s. Since then he's run his own building business, but he's comes from a very Swindon landlord pedigree: his sister Bev and her husband Pete run The Moonrakers.
The pub was built and opened by Arkell's in the year 2000, at the same time that the surrounding housing estate was being built and the brewery ran a competition for the locals to name the pub. The winning name was chosen to celebrate the monks of the old Blunsdon Abbey, the building remains of which are close by.
Dave is determined to build up the pub's trade again, and bringing Executive Chef Ging in is his secret weapon.
'No-one knows what Swindon likes to eat better than Ging,” he said. 'He's lived in the town for decades and he's either eaten or cooked in practically every pub and restaurant it's got.”
Monks traditionally eat simply – bread with seasonal meat and vegetables, and Ging says that there's nothing wrong with that. 'Quality, local ingredients are the basis for good cooking – but it would be a bit boring without lots of flavours, so we'll be breaking with tradition by adding those in.”
Dave is hoping that customers old and new will drink to that, but using the 21st century version of their traditional mead tipple. 'We'll celebrate with Arkell's Wiltshire Gold.”
Antony and Barbara Marshall, who have scooped more than a dozen top pub, innovation and customer service awards, have taken over as landlords at Arkell’s pub The Duke at Hilmarton, between Lyneham and Calne, Wiltshire.
Antony and Barbara Marshall at The Duke at Hilmarton
Antony, who is a fourth generation landlord, said there is no secret to running a successful pub. 'It's simply about doing the basics very well; great beer, food, a big welcome and locally sourced produce. It's surprising how many landlords forget this. We are fiercely not a gastro pub, but offer good honest English food done exceptionally well.”
The couple moved from a pub on the Wiltshire/Dorset where they took on a short-term tenancy while making their minds up where to settle next with their 8-year old daughter.
'We looked at 40 pubs before we decided on The Duke”, said Antony. 'But we were being offered many more. What attracted me to this one was it's potential and George Arkell at the brewery who believes that we can make The Duke one of the best pubs in the area.”
Brewery director, George Arkell, added: 'Antony and Barbara are naturally talented landlords and The Duke has a lot of unfulfilled potential, with lovely letting rooms, a useful function room and camping facilities too. We're delighted they've moved in and are looking forward to a long relationship with them.”
Since moving in at the beginning of September, Antony and Barbara have enrolled their daughter into Hilmarton primary school and set about refurbishing the function room, which they plan to make available free to the local community for some events.
'The Duke is a great pub,” said Antony. 'But it needs to give more to the local community. It's not my pub, but theirs, and I'm delighted to see how many of them already support it. We'll reward that support and make a home for our family at the same time.”
Retiring once is enough for most. At Arkell’s Brewery, one man has done it twice. Former Arkell’s Brewery director Richard Turner, who retired ten years’ ago, returned last year at the age of 76 to help Arkell’s rural pubs and their communities to get to know each other better.
George, Nick, James and Alex Arkell say goodbye to Richard Turner (centre)
Brewery director, George Arkell, explains: 'Richard's years of local knowledge was invaluable – you just can't ‘buy in' expertise like that, and he was delighted to return and add his weight behind the project.”
Richard planned to stay just three months, but has retired more than 18 months later. 'With rural post offices and village stores closing, the role of the village pub is changing and there are opportunities for these pubs which weren't there before,” said Richard. 'If new initiatives are supported by the local community, they improve a pub's viability and reintroduce local amenities which have been lost. I have been working with a number of local communities and Arkell's landlords, to identify what is and isn't practical and help make viable initiatives happen.”
Arkell's has around 30 pubs in rural areas and over the last 18 months a number have taken over the provision of Post Office services. Richard has also given advice on rural rate relief, the reduction of energy and utility costs and liaised between some pubs and local councils on roadside signage, which can really help boost visitors to rural pubs.
'It's a tough time for rural landlords, but Richard's long years of experience in the business have given many of our landlords some good ideas and real support,” added George.
The brewery directors wished him a happy second retirement yesterday at one of the brewery's most successful rural inns, The Bolingbroke at Hook near Purton.
'When you visit a pub like The Bolingbroke, which Arkell's bought in 2001, you realise the right combination of location, landlord and family brewery support makes a successful business,” added Richard, who is now heading off to a well earned second retirement with his golf clubs firmly in hand.
Arkell’s Hurricane Ale, which has proved such a hit with drinkers over the last three years when brewed during the International Air Tattoo at RAF Fairford, Gloucestershire, is now available chilled in kegs.
Alex Arkell, Peter Vacher and George Arkell on probably the only remaining airworthy Hurricane which saw service in the second world war.
Head Brewer Alex Arkell, said: 'Hurricane Ale was very popular indeed this summer so we've had a look at our stable of beers to see how we can offer it as a regular brew. Since I arrived as Head Brewer earlier this year I haven't had the opportunity to brew a new kegged ale so we decided this would be a great opportunity to present a popular seasonal ale in a brand new way.”
Arkell's has taken its Hurricane cask ale, with its traditional Maris Otter malt base and the lovely, lemony, spicy hop variety called Pilot and put it into kegs. This means chilling it right down, filtering and adding extra carbon dioxide to give it a little bit of lift off. Kegged ale is popular with many people who love cold beer, rather than the traditional cask ales that form the heart of the Arkell's Brewery.
'Our aim is to brew a variety of tasty beers to satisfy our customers' wide range of tastebuds,” said Alex.
Arkell's kegged Hurricane Ale (4% ABV) is now available at all participating Arkell's pubs.
Story behind the Hurricane Ale:
Often overshadowed by the more modern Spitfire, the Hurricane was the first fighter monoplane to join the Royal Air Force and became the workhorse aeroplane of the Second World War. It is widely acknowledged as the main victor of the Battle of Britain. Peter Arkell, former chairman of Arkell's Brewery who died two years; ago, flew Hurricanes as well as Lysanders and Mustangs during the Second World War.
After GB’s record tally of twelve cycling medals – not to mention Bradley Wiggins Tour de Force in the Tour de France, Arkell’s is bringing to every townie’s attention just how close some of its village and rural pubs are. Especially for those using its brand new pocket pub guide
Arkell's beer powers local cyclist.
For those who want to start gently, try Swindon Town Centre to The Sun at Coate Water. It might not exactly be countryside but it's got the beautiful Coate Water country park right next door. Just three miles.
Feeling a bit stronger? Try Swindon Town Centre to The Village Inn at Liddington at under 5 miles or The Brewer's Arms at Wanborough and The Baker's Arms at Badbury, just 5 and a half miles from the Town Centre.
The Jolly Tar at Hannington is only seven and half miles away.
If you're working your way up to a couple of pints of Arkell's Wiltshire Gold try The Riverside at Lechlade, just 11 miles or (and this is probably for the hardened few) The Volunteer at Great Somerford, almost fifteen miles.
Brewery Director, George Arkell, said: 'Cycling to a pint is a wonderful idea, many of our rural and village pubs are a good deal close than anyone thinks. It's also as healthy and natural as the ingredients in our real ales. Cycling home is the perfect way to keep fit – and you don't need Bradley's sideburns, or Victoria Pemberton or Chris Hoyle's thigh muscles to do it.”
After over a year of battling by Arkell’s brewery and the landlord of the Rose and Crown at Ashbury, post office services are now available at the pub after the village post office closed over a year ago.
For Bill Downes, who took over as landlord at the Arkell's pub, it couldn't come too soon: 'It's another good reason for people to come into the pub,” he said.
Brewery chairman James Arkell added: 'With rural post offices and village stores closing, the role of the village pub is changing and there are opportunities for these pubs which weren't there before,” he said. 'If new initiatives are supported by the local community, they could improve a pub's viability and reintroduce local amenities which have been lost. The reintroduction of post office services in the pub is an excellent example of this and we hope that the local community will take full advantage of the service.”
Bill added: 'Pub landlord have to be many things, and I never thought I'd be a post master, but if that's what the village wants, they I'm only too happy to oblige.”
Arkell’s pubs Longs and Bar 20, part of The Kings in Old Town, are joining together on 25 August for their first Beer Festival and Family Day.
Darren and Vicky outside The King's
Sponsored by Arkell's and supported by CAMRA the event celebrates the Great British Summer over the bank holiday weekend.
Landlord Darren Turner of Bar 20 and The King's, said: 'We've had the Olympics, and the Golden Jubilee, so we thought we'd keep up the mood by having a Beer Festival – and hosting it alongside Long's Bar – together we make a great team.”
More than 15 beers will be available, including six from Arkell's and others from Donnington, Hook Norton and Fullers.
For more information contact Darren Turner at Bar 20 (The King's) on 01793 522156 or Mike Sheridan at Long's Bar on 01793 534519
Arkells has said goodbye to cellar man Lionel Porter after almost forty years at the Wiltshire brewery, and the cleaning and filling of almost a million barrels of real ale.
Lionel joined Arkell's on 27 June 1966 and spent almost his whole working life at the brewery. For a brief 20 months he worked at the nearby Honda factory, but returned to Arkell's with the brewery delighted to welcome him back.
The job of cellar man is an essential part of brewery life. Cellar men are responsible for one of its key processes: cleaning and sterilizing the casks before refilling them with real ale, and when they're returned from the pubs starting the whole process again.
It's also a job of very early starts. Cellar men typically arrive at 5am or 6am to fill the barrels before they're loaded onto the dray, and after 40 years of being up with the lark, Chairman James Arkell reckons Lionel fully deserves a few lie-ins. 'Cask washing is at the very core of a brewery such as ours,” he said. 'When Lionel joined the brewery we used oak casks, after around 1971 we began using metal or stainless steels casks, but the method is still the same – steam cleaning. Now our team can wash and sterilize up to 200 casks per hour.
Lionel wasn't the first member of the Porter family to work at Arkell's, according to James. 'His father Trevor, was our foreman painter for many years, before retiring in 1997.”
The brewery reckons that over his working life, Lionel could have washed and filled almost a million barrels of beer.
One of the most recognisable pubs on the A4 Bath Road between Newbury and Reading has new landlords. Dave and Helen Chilton have taken on The Rising Sun at Woolhampton and are planning to refurbish much of the pub with its owners Arkell’s Brewery.
The couple recently swapped the sunshine of Portugal, where they lived for 13 years, for The Sun at Woolhampton, and are delighted to have a new challenge.
'We spent 13 very happy years in Portugal where we bought and refurbished properties, but the economy isn't great out there so we decided to return home, back to what we do best, which is bringing the best out of a pub.”
Brewery chairman James Arkell, said: 'Dave and Helen were very successful Arkell's licensees for us in Royal Wootton Bassett before they ‘retired' to Portugal so we are thrilled they have returned to take over The Rising Sun.”
Running a pub is all about the location, according to Dave. 'Everything is right about the Rising Sun. It's on a busy road, but has a big garden, big car park and plenty of scope for improvement. Shortly we'll be putting in a new kitchen, opening up and redecorating the bars.” There are hoped-for long-term plans to build bed and breakfast accommodation behind the pub.
'The time to invest is when the economy appears to be in the dumps,” said Dave. 'It will always come back and we'll be there to catch it on the up.”
The King’s in Old Town is celebrating being the only restaurant in Swindon to make it into the annual Les Routiers publication.
The blue and red Les Routiers sign was first seen in Paris in 1935 and has traditionally identified hotels, restaurants and bars of individual character that offer excellent food, hospitality and value for money.
Head chef Darren Turner, who joined the Swindon hotel last summer and who has now taken over running of the business with his wife Vicky, is thrilled to have received such acknowledgement so early.
'The King's is the probably the oldest hotel in Old Town, Swindon, with 15 rooms which we are refurbishing,” said Darren. 'It's got a lovely big bar, a function room for around 100 people and a busy weekend bar trade. Our ambition with this Les Routiers recognition is to build our local restaurant trade.”
'I love being a chef, and I've worked all over the UK, but to be in charge of such a hotel with such potential alongside my wife Vicky, in our home town is fantastic.
'The King's Hotel is an Old Town landmark,” said Darren. 'For years it was the brewery's flagship hotel and this national acknowledgement of excellence will help us regain that slot.”
STOP PRESS: The Kings is now also serving real ales directly from the cask and has opened its new garden behind the hotel.
Arkell’s has been producing winning beers since 1843 so the Wiltshire brewery isn’t missing the opportunity of a generation to do the same for this year’s London Olympics.
Look for the Arkell's Medal Maker Pump Clip in our pubs
Arkell's Medal Maker will be available in casks across Arkell's estate of pubs from 23 July for the duration of the Games.
According to Chairman, James Arkell: 'There's no record of us having produced a special ale for either of the 1908 or 1948 ‘Austerity Olympics' Olympics held in London, so this really is a ‘once in a lifetime' opportunity to celebrate the most exciting sporting event in the world.”
Even for those lucky enough to get tickets, with a pint of beer reported to be costing over £7 in the Olympic village, it's also going to be a lot cheaper cheering on Jessica Ennis, Tom Daley or Zara Phillips at a local Arkell's pub.
Head brewer Alex Arkell has come up with what he thinks is a winning combination. The beer gets off the blocks with Styrian Golding hops to give a deep earthy lemon base, picks up speed with Willamette hop producing a spicy floral compliment and Fuggles and Cluster hops for the well-balanced finish well ahead of the competition. The beer weighs in at 3.6% ABV.
The pub hasn’t done food for four years, but when new Jovial Monk landlord Dave Rogers told a few customers he planned to put a big joint of beef in the oven for a Sunday Roast last weekend and suggested they might like to join him, he couldn't believe how many people turned up that weekend - the place was packed.
Dave Rogers outside The Jovial Monk
Perhaps they knew Dave's been taught to cook a roast by one of the best - Bev Neale who runs The Moonrakers with her husband Pete, and who happens to be his sister – Bev is renowned for her pub roasts.
The Jovial Monk at St Andrew's Ridge, Swindon is the first pub Dave has run since the Duke of Edinburgh at Gorse Hill in the early 1990s. Since then he's run his own building business, but when Pete and Bev took on The Moonrakers last year, and asked him to help out from time to time, he got the buzz back.
'When the Jovial Monk became vacant, it was a great opportunity to step back into the pub business, and the place has been really busy since I took over,” he said. 'In fact, despite being in the middle of St Andrew's Ridge, it feels like a country pub.
'One customer wants to try his hand as a kitchen hand, so despite him being a businessman more used to a suit and tie during the week, we'll give him his own apron this weekend and set him to work prepping the vegetables.”
George Arkell at Arkell's Brewery which owns the pub, said: 'It's wonderful to have Dave back – he's got the perfect personality for a pub and it's not surprising the locals have taken him to their hearts”.
Thanks to huge customer demand, Dave will now be offering Sunday Roasts at The Jovial Monk every weekend from the 8th July, 'I think I might have a riot on my hands if I didn't,” he said. A weekday menu will follow shortly afterwards.
Hurricane Ale will fly into Arkell’s pubs next week in celebration of the International Air Tattoo – the world’s biggest airshow held annually at RAF Fairford, Gloucestershire. Hurricane Ale was first brewed in 2009 celebrating former Arkell’s Chairman, Peter Arkell, who flew Hurricanes during the Second World War.
This year two of Peter's grandsons, brewery directors George and Alex Arkell, celebrated by visiting the only remaining airworthy Hawker Hurricane Mark 1 flown during the Battle of Britain. The plane, with its Merlin III engine, is said to be the most historic fighter aircraft to have survived the war. It almost didn't survive the peace but amazingly, in 2001, it was discovered in India by Peter Vacher who spent six years arranging to bring it back to the UK and a further three having it restored.
Often overshadowed by the more modern Spitfire, the Hurricane was the first fighter monoplane to join the Royal Air Force and became the workhorse aeroplane of the Second World War. It is widely acknowledged as the main victor of the Battle of Britain.
George Arkell said: 'It was a privilege and a total thrill to see this wonderful aircraft lovingly restored outside its hanger in the Oxfordshire countryside. My grandfather, who also flew Lysanders and Mustangs, would have loved to see the aircraft restored and Peter Vacher's story of his discovery and recovery of the Hurricane is inspirational.”
Naturally, Arkell's Hurricane Ale (4% ABV) uses the lemony Pilot hops which, when combined with Maris Otter Malt, give the beer a delicious, well-rounded finish – a bit like a Hurricane coming into land.
The International Air Tattoo is at RAF Fairford from 7-8 July. Peter Vacher has written a book about his story. Called Hurricane R4118 it is published by Grub Street, www.grubstreet.co.uk.
Hurricane Ale will be available at all participating Arkell's pubs from this weekend.
He first worked at the pub when he was fourteen years’ old. Now it‘s definitely legal as Gavin McKelvie takes over behind the bar of The Fox and Hounds at Wroughton near Swindon.
Gavin is one of Swindon's better known licensees, he also runs another Arkell's pub, The GW opposite Swindon Train Station – but The Fox and Hounds is special, as it was where he landed his first pub job.
'I remember it being full of people and real ale – just like it is today,” he said.
He's not joking. Currently the bar has four real ales on the go: Arkell's 2Bs, 3Bs, Witlshire Gold and Moonlight and he's already booked head brewer Alex Arkell for a ‘Meet the Brewer' evening on Thursday 19th July.
'The pub offers food – of course,” adds Gavin. 'But for us it's just as much about the beer. We hope lots of our customers will come along for the Meet the Brewer evening – it's the first one that Alex has done in Wroughton since he took over as head brewer in March. There will be plenty of opportunity to chat about beers, brewing – what ingredients he uses and why, and perhaps even suggest a new brew for Swindon.”
The Fox and Hounds has recently has significant investment thanks to previous landlords Ross and Dawn Morgan who revamped the bar, and began an upgrade of the eight letting rooms behind the pub – which have a fabulous view across the valley.
The Eight Bells pub at Fairford has a new licensee. Kassy Harris has taken over behind the bar at the Arkell’s-owned pub after three years running another pub in Cricklade.
Kassy outside The Eight Bells
Kassy knows Fairford well after many years spent working at a senior finance level for a large company on the edge of the town. She decided to take the plunge and change career a few years' ago.
'It's completely different from my previous business life – but I decided that there's more to life than a desk and computer and it was about time I embraced it. Life as a pub licensee is hard work and long hours but I enjoy it – and my finance experience does come in very useful,” she said.
Kassy is not the only Arkell's licensee to have moved into the industry from a previous role in finance. Mark Turner at The Highwayman near Cirencester worked in the City of London before taking over at this busy pub two years' ago. The sums obviously add up for these two landlords.
Kassy returned to Fairford when she heard that The Eight Bell's tenancy was vacant. 'It was too good an opportunity to miss,” she said. 'I know the pub, I know the town, I know the people and they're all great.”
The Eight Bells is one of Fairford's five pubs – a lot for a small town, but each one has a personality of its own. 'The Eight Bells is the pub where Fairfordians meet,” says Kassy. 'If you want to know what's going on in Fairford, you'll find out at The Eight Bells.”
Arkell’s pubs across Wiltshire and Gloucestershire are turning their car parks into Jubilee party venues this weekend as they offer their support to the region’s town and village street parties.
And the brewery is also donating barrels of beer to two of Swindon’s biggest street parties at Queen’s Park and Town Gardens. Queen’s Park particularly holds a special place in Arkell’s heart as it was former brewery chairman, Sir Noel Arkell, who was officially invited to open the park in 1953, a year after Queen Elizabeth became queen.
“Arkell’s loves a good party, and this is a once in a generation opportunity to come together and celebrate probably our best British tradition,” said brewery director, George Arkell.
“There are over 100 Arkell’s pubs across the area, and practically all of them will be contributing in some way to this special weekend,” added George.
In Swindon it will be party time at The Bakers at Stratton and The Tawny Owl. In the surrounding villages, The Baker’s Arms at Badbury, The Rose & Crown at Ashbury, The Bell at Purton Stoke, the White Horse at Woolstone, The Volunteer at Great Somerford and The Rose & Crown at Lea near Malmesbury.
In Berkshire The 3 Horseshoes at Brimpton is rolling out the barrels and in Oxfordshire It’s Ye Olde Red Lion at Chieveley. In Gloucestershire it’s party time at The George at Kempsford, The Victoria at Eastleach and The Tavern at Kemble.
Alex and George celebrate the Jubilee
And the brewery is also donating barrels of beer to two of Swindon's biggest street parties at Queen's Park and Town Gardens. Queen's Park particularly holds a special place in Arkell's heart as it was former brewery chairman, Sir Noel Arkell, who was officially invited to open the park in 1953, a year after Queen Elizabeth became queen.
'Arkell's loves a good party, and this is a once in a generation opportunity to come together and celebrate probably our best British tradition,” said brewery director, George Arkell.
'There are over 100 Arkell's pubs across the area, and practically all of them will be contributing in some way to this special weekend,” added George.
In Swindon it will be party time at The Bakers at Stratton and The Tawny Owl. In the surrounding villages, The Baker's Arms at Badbury, The Rose & Crown at Ashbury, The Bell at Purton Stoke, the White Horse at Woolstone, The Volunteer at Great Somerford and The Rose & Crown at Lea near Malmesbury.
In Berkshire The 3 Horseshoes at Brimpton is rolling out the barrels and in Oxfordshire It's Ye Olde Red Lion at Chieveley. In Gloucestershire it's party time at The George at Kempsford, The Victoria at Eastleach and The Tavern at Kemble.
When June Notman applied for a job as a receptionist at the Lansdowne Strand Hotel, little did she think she’d be the boss ten years’ later.
June Notman outside the Lansdowne Strand Hotel, Calne
June took over the running of the hotel this month, a beautiful Grade II listed building, and is already presiding over a number of significant improvements, including the complete refurbishment of the hotel's 24 letting rooms and redecoration of its main function room.
The Lansdowne Strand was bought by Wiltshire brewery Arkell's just five years ago. With such an historic building the brewery has had to wait to begin much of its planned rolling refurbishment but was keen to kick start the process as soon as June took over.
Brewery director, George Arkell, said: 'The previous owners of the hotel ran it as a destination hotel, and didn't make a big effort to attract the local community. Since we took over, we've aimed at attracting back the locals alongside visitors from further afield – after all, the Lansdowne Strand Hotel is the most imposing building in the town and should be at its very centre.
'June knows the hotel inside out – both before we bought it and since then, and she's impressed us with her determination to restore it's place within the local community.”
June added: 'It's not just the big things that make a difference – it's the little things too – such as putting tablecloths on the tables and making people feel comfortable and welcome.”
And her ambition to make locals welcome is paying dividends. 'The hotel's been packed out over the last few weekends,” she says. 'Visitors love it because they're getting to know local people and the locals seem to love it because they're back where they belong.”
There will be hundreds of real ales being brewed in celebration of the Queen’s diamond jubilee this month, but we think there is only one which will be her real Tipple.
We are brewing Queen's Tipple – so called because of the Tipple Malt that head brewer Alex Arkell is using in the recipe.
Alex has researched carefully and come up with a beer that is truly British – with a nod to our American cousins who love our Royalty almost as much as we do!
Queen's Tipple will also have Maris Otter Malt (the old English variety of Malt which is used in many Arkell's Ales), Sovereign Hops, Cascade Hops (a floral American hop) and Cluster Hop (another American hop, this time of the spicy blackberry variety).
The result will be a light Pale Ale with a well-rounded floral hoppy finish at 4.5% ABV. Perfect for Jubilee parties across the country it will be available from 21 May in cask only.
Alex said: 'It was enormous fun researching the hops and identifying ones that not only had the right names, but also the right tastes to pay tribute to the queen and celebrate this once-in-a-generation Jubilee.
'We hope it will be everyone's Tipple, not just the Queen's!”
Queen's Tipple Ale is available at most Arkell's pubs and to order from Arkell's Brewery.
Wiltshire brewery, Arkell’s will take delivery of over £200,000 of new beer barrels over the next five years.
Alex is a Barrel of Laughs
Each barrel, made out of stainless steel, costs £70, holds 72 pints of beer and has ‘Arkell's Brewery' embossed around the collar.
Head Brewer, Alex Arkell, who took over brewing responsibilities just last month, is delighted.
'Traditionally, of course, beer barrels were made out of wood and bound by metal hoops. They were made by a Cooper and the cooper's fire is still in existence here at the brewery.
'However, much as I appreciate tradition, steel barrels are much easier to clean, better for maintaining quality and consistency of the beer and we've been using metal (aluminimum) barrels probably since the 1960s. Now it's time for some new ones to keep Arkell's Ales arriving at our pubs in tip top condition.”
First brewed by Arkell’s in 2008, Maypole Mild ale is back, but this time the new Head Brewer, Alex Arkell, has given it a different twist.
Alex and George Arkell take five minutes out with a pint of Maypole Mild, after trying to get the Maypole ribbons right,
Maypole Mild is back in Town
First brewed by Arkell's in 2008, Maypole Mild ale is back, but this time the new Head Brewer, Alex Arkell, has given it a different twist.
Milds are traditional ales in danger of dying out in certain areas of Britain. Arkell's Maypole Mild, 3.6 abv, is dark in colour and has a new American hop, Willamette, giving this dark ale an exciting spicy floral aroma.
According to CAMRA (The Campaign for Real Ale) this traditional style of beer, dating back over 400 hundred years, disappeared from many pubs and was in danger of becoming extinct in certain areas of Britain. Arkell's has been helping to revived it.
Alex Arkell said: 'Mild ale is usually slightly sweeter and distinctly less bitter on the palate and in aroma than the more highly hopped bitters. Mild is usually, but not always, darker in colour than bitter, through the use of a higher roast malt or caramel, and is a lovely beer for this time of year.”
Maypole Mild will be available throughout the month of May at participating Arkell's pubs and many other free trade houses across the South West.
Historically, Mild ales were the staples in the cellars of beerhouses and taverns across the land. Popular in the more industrial areas of Britain as it was perfect to drink after a hard day's physical work, but perhaps as a result of lifestyles becoming more sedentary, so the call for mild ales became less.
Recently, however, mild ales are once again becoming more popular and drinkers recognise that their distinct taste and quality, thanks to real ale brewers such as Arkell's.
Maypole Mild is being sold in all Arkell's managed houses and many of its tenanted pubs from 23rd April from £2.80 per pint.
Is this the best community pub in Cheltenham? Exmouth Arms Manageress Sarah Capewell thinks it might be.
Sarah Capewell amongst the runner beans....
The pub, on Bath Road in Leckhampton, regularly hosts a whole range of special interest groups including a Dowsing Group, Metal Detecting Group, Toast-masters group – even a Ukelele group, all in its upstairs function room – though obviously not at the same time.
The pub also supports Bath Road Traders Association and hosts a music festival. It has also hosted local craft fairs.
Sarah says: 'Our garden is right in the centre of the street so people sometimes view it the same way as they would view a village green – and our function room as a village hall!”
When Bath Road Traders clean and tidy up Bath Road, The Exmouth Arms provides the bacon butties.
There's also regular Zumba and Pilates classes who fight for space with the metal-detecting mob, or the mums group who meet in the bar. One a month (when all the metal-detecting, dowsing ukelele players have gone home), the function room turns into a cinema.
Outside, the pub is equally busy – with gardeners coming and going all day to tend the ten allotments behind the pub. The Exmouth Arms receives some of the produce from a box of beans to a punnet of raspberries, or a head of rhubarb –depending on the time of year, and the customers love it.
Pub owner Arkell's Brewery is delighted with the busy Exmouth Arms. Director George Arkell said: 'Leckhampton is a buzzy, busy traditional shopping street just outside Cheltenham's town centre and The Exmouth Arms is an oasis of activity, just like a proper pub should be.”
The Golden Cross Inn, Cirencester, reopened its doors to the public on Friday 30th of March.
The Black Jack Street pub, which has undergone a complete makeover, was opened by The Countess of Bathurst, Peter Lindesay, father of Landlord Mark and George Arkell of pub owners Arkell's over a charity lunch.
The Countess pulled the first pint of Arkell's 3B in the well known eatery before saying a few words for landlord Mark.
Cotswold businesses attended the lunch cooked by chef Justin Ashley, in aid of Corinium Radio, Cirencester's Community Radio Station, Clic Sargent and The Army Benevolent Fund.
The fundraising started before the pubs closure with a gig by the band The Slammerz, who raised £350. The grand total finally raised on the day of the lunch was an incredible £1000 which will be divided equally among the chosen charities.
The Golden Cross is open for lunch and dinner Tuesday to Saturday and lunch is served Tuesday to Sunday. To book a table please contact The Golden Cross on 01285 652137
German bombs missed it (luckily), MI5 knew about it but during World War 2 it was a lost British pilot who finally toppled a solitary telecommunications mast in the corner of a field next to The Highwayman Pub At Elkstone near Cirencester.
Mark Turner looks east
The British Secret Service, RAF and German Luftwaffe all knew the significance of the mast, which was that if a pilot uses it as a marker from which to fly due east it would take them directly to Moscow – a very useful pointer for those lacking the sophisticated technology of today.
This bizarre fact was just one of many which came to light at one of the now regular Highwayman History Talks given by local historians at the pub.
Landlord Mark Turner explains: 'We hosted the first talk by well-known local historian Mary Bliss a couple of months ago and had a pub full of people. We did a second one last month which was equally successful so we've decided to make it a regular event – if there are local historians out there who want to share their stories with a growing number of interested people, give us a call.”
The Highwayman Inn has a powerful history of its own. It's been a pub for over 400 years. Originally called The Huntsman and Hounds, the name was changed to the Masons' Arms by 1856 and remained that way until around 1960 when the buildings were restored and it became known as The Highwayman. Arkell's bought the pub in 1972.
While the pub is located at a turnpike and the Gloucester to London Mailcoach used to lumber past from 1785, few tales of highwayman at the pub remain in circulation.
26-year old Alex Arkell has been appointed Head Brewer at the Wiltshire family brewery.
Alex Arkell
This is a proud moment for the brewery as Alex is the first family member to take on the role for generations. But just because he's family doesn't mean his appointment was a shoo-in. Chairman James Arkell, Alex's father, made it clear from the start that Alex needed to complete a rigorous apprenticeship.
Following university, Alex took on the tenancy of The Rusty Bicycle in Oxford, running it for a year. 'This was invaluable experience,” he said. 'Customers don't pull any punches if the beer isn't to their liking, and landlords must deal with issues there and then. There's no better way to learn about customer satisfaction.”
After a six-month internship with fellow family brewery, Fullers in London, Alex attended the World Brewing Academy in Chicago and Munich where he finally achieved his Master Brewer qualification last year.
For the last six months Alex has been working alongside Arkell's former Head Brewer, Don Bracher, who retired earlier this month after 20 years.
'I've learned from the best,” said Alex, who will maintain the traditional values of the family brewery. 'We will continue to brew consistent core real ales, while producing a variety of new, seasonal varied beers to meet the demand of modern beer drinkers.”
To mis-quote the film Casablanca: Of all the beers in all the towns in the world, Alex says his favorite are English Ales, which are easily the most flavoursome. ' Of these I think a great Mild can often be the most satisfying. However my taste definitely varies depending on my mood and the weather, a cool Pilsner on a hot summers day is perfect!”
Alex has already implemented a range of developments at the brewery. In less than six months he's ensured that nearly half of Arkell's landlords have achieved Cask Marque accreditation for serving the perfect pint of cask-conditioned ale. Cask Marque accreditation is only awarded to licensees whose ale passes a series of rigorous independent beer quality audits.
He's also taking his responsibilities for customer satisfaction seriously and will be embarking on a series of ‘Meet the Brewer' evenings at Arkell's pubs across the South and West.
'I will be at The White Hart Hotel Whitchurch in Hampshire later this month,” he said. More details about the Meet The Brewer events and participating pubs will be on the Arkell's website and facebook page.
Brewery chairman James Arkell, is absolutely delighted than a second son has come into the family business. 'My eldest son George has been here for over a decade and is now a director. Having Alex on board too is wonderful, we've worked him hard the last two years to make sure he's the right man for the job – and now I can't think of anyone better to introduce our beers to the next generation of real ale drinkers.”
One of Britain’s longest serving head brewers will celebrate twenty years with his brewery this week and then step down from his day job to become Arkell’s consultant brewer.
Arkell's Brewery pays tribute to a Great British Brewer
Don Bracher, head brewer at Swindon based Arkell's Brewery, decided to round off two decades of work last year and will finally pass over the mantle of Head Brewer to Alex Arkell who has spent the last two years with the brewery learning from the best.
Don said: 'I won't miss getting up at the crack of dawn to do an early morning brewing, but I will miss all the people – there is a huge sense of camaraderie across the brewery and our landlords which is infectious.”
Don left university in 1972 with a degree in Zoology. However, when he started job hunting he changed tack and wrote to every national brewer across the country, and to the RAF.
Mann Crossman Brewery, which closed some years ago but which operated out of Whitechapel Road in London, offered him an interview – and so did the RAF. The Brewery interview came first so he cancelled his RAF interview and sealed his fate forever.
'I spent four and a half years with Mann Crossman and it was fantastic,” said Don. 'I learned everything and every aspect of brewing. In those days it was 24-hour brewery brewing 20,000 barrels a week.”
Don decided to return to university – this time to do an MSc in Malting and Brewing Science at Birmingham. On completion of his degree he was employed by Whitbread Brewery on Chiswell Street, London and soon seconded to Morlands Brewery in Abingdon for two years. He ended up staying there for over fourteen years before Arkell's came calling when their Head Brewer, Don Kenchington, was looking to retire.
'I'd never visited Arkell's at that point but when I did I realised what a great opportunity had fallen into my lap and I moved here in 1992,” said Don.
'I've always been a traditional mash tun brewer, but while respecting the traditional techniques I've adopted the best of the new brewing techniques to produce consistently good beer. Arkell's has supported my innovations and we've now got a range of beers of which we are all very proud indeed.”
As consultant brewer, Don still plans to be involved in Arkell's future but is very happy to see a member of the brewing family take up the challenge.
However, he also has career ambitions of his own. 'I rather fancy training to be a butcher,” he said. 'Perhaps it's a way of finally making use of my Zoology degree.”
His wife, Margaret, probably has other ideas. With two children and very young grandchildren (aged 2 ½ and 1), he is also being reserved for babysitting duties.
Brewery chairman James Arkell, paid tribute to Don's enormous contribution in evolving Arkell's into a 21-century brewery while still based on solid traditional family brewery traditions.
'In 1992 we didn't think that a new ‘Don' could ever replace our first ‘Don' Kenchington as head brewer,” he said. 'I am absolutely delighted that we were wrong and over the last 20 years Don has driven the development of beer at Arkell's Brewery like no-one else could have done. I know we are the envy of many family brewers in having him and we are delighted that he has agreed to stay involved as consultant brewer. I am sure the lure of babysitting is enticing, but nothing excites a brewer more than the smell of beer being brewed.”
More than 100 people turned out for this year’s Arkell’s Publican’s Information day at the brewery in Swindon. One man was so keen not to miss it that after a hard day’s work in London he drove straight to the brewery rather than heading home.
George Arkell chats to prospective publicans
Another, Jenny Hull who lives in Cirencester, said now her children are grown up, it was something she wants to discover more. She added: 'Some pubs are closing down, but that hasn't put me off – rather I think what are they doing wrong that I could do better?”
Brewery director George Arkell spent the afternoon talking through the nuts and bolts of running a pub with visitors. He said: 'Running a pub is an opportunity and a challenge. Customers want more and tenants can turn the old-fashioned pub into a broader business.
'Practically all pubs have multiple income-generating opportunities. Selling beer and food is just the start. Our pubs can offer take-away service, host events, some have bed and breakfast and even hard standing for caravans too.”
Some attending the event said they had money to invest, but wanted a better understanding of what the business was all about.
'Like setting up any other small business, a prospective publican needs investment plus working capital,” said George. 'But the benefits of running a pub owned by a family-brewery is that you are not alone. We maintain the building and give our tenants as much support as they need – and there are not layers of managerial bureaucracy to battle through – it's just us, so decisions can be made fast.”
Late year Arkell's purchasing a community pub and a hotel on one of Wiltshire's most historic towns. The brewery currently has five tenancies available across its estate of pubs, and as soon as a tenancy is available it is posted onto the Arkell's website and announced on Arkell's Facebook page. Those seeking early information about pub tenancies can have their details added to the brewery's e-alert system.
Thanks to a tip-off from an Arkell’s landlord, The Volunteer Inn at Great Somerford has new landlords.
Ellie and Neil Lowthian outside The Volunteer (on a bit of a rainy day)
Neil and Ellie Lowthian moved from a busy pub in the Exeter Ship Canal to take over The Volunteer after landlords at The Thameshead Inn near Cirencester, Nicola King and Ben Lord, tipped them off that the pub's tenancy was up for grabs.
'We have a two-year old daughter and wanted a life in the country, so when Nicola told us about this lovely village pub, and we heard the village has a good school, we jumped into the car immediately to visit,” said Neil.
It's an entirely different lifestyle for the couple, as Neil admits. 'In Exeter I had 30 staff – here it's just me and Ellie, everything is different. We're both chefs so we can share the cooking and running the bar – everything. This is all about going back to basics and we love it.”
He can also get to talk to his customers – something that it wasn't easy to do in a busy city centre pub.
'The Volunteer Inn has a strong crowd of locals, we've also got eight skittles teams in the Malmesbury skittles league,” added Neil.
The best thing about running a county pub is that everything's up to you, he says. 'It's nice to be able to do what you want to do without having to explain your ideas to an area manager. The only people we have to answer to are our customers – and they are the hardest task-masters of all – and the most enjoyable.”
George Arkell is delighted to welcome the couple.
'We bought The Volunteer in 2007 and it's lovely to welcome a young family in because they'll really take part in the village community.”
After a storming win by Swindon Town Football Club on Saturday against Accrington, Arkell’s Brewery is on full throttle this morning brewing a new Red Army real ale to celebrate.
Alex and George Arkell celebrate
Red Army ale will be available to all Arkell's pubs from 9 March. With an ABV of 4%, it will have English Fuggles Hops and Rye Crystal Malt, giving the beer a reddish tinge.
George Arkell at Arkell's Brewery, said: 'We are delighted to celebrate Swindon Town Football Club's success. Paulo di Canio has done an amazing job bringing Swindon Town up to the top of League Two.”
He added: 'A result like this gives the whole town a spring in its step and we're looking forward to watching the Robins complete the season in style. And if Paul Benson continues his run of goals, perhaps we'll bring out a beer called ‘Benson's Brew'.”
Arkell's Brewery has continuously supported Swindon Town Football club for decades. It sponsors the Arkell's Stand and last year installed an entire bar into the new Bar 71 for Away Fans, which was opened last August.
On Sunday the 26th of February a stalwart of Cirencester’s social scene will be leaving forever.
After a busy Sunday lunch service the bar at The Golden Cross, which has been at the pub since 1970, is to be broken up and destroyed to make way for a new model.
Since its installation it has served six landlords, numerous managers and countless staff. It has been present for historic events such as Watergate, the death of Elvis, Margaret Thatcher becoming Prime Minister, Live Aid, Nelson Mandela being freed, the millennium and other events too numerous to mention.
Three hosts from the past joined current landlord Mark Lindesay for a farewell drink and to share memories of the bar and the Black Jack Street pub. They were all shown the new plans and Henry Archer, who ran the Arkells pub from 1968 to 1984 had even brought along a diagram of how the place looked at the beginning of his tenure. 'When I took over in the 60's the pub had two bars,” he said. 'We also had a serving hatch, called a jug and bottle hole where people could come up and get a refill without actually coming in.”
Other ex-landlo rds present were Glen Robinson, who ran the pub from 2001 to 2007 and his predecessor Mike Smith, in charge from 1988.
Mark Lindesay explained the need for change. 'Since taking over The Golden Cross in 2009, the pub has undergone quite significant change, as has Black Jack Street and indeed Cirencester itself. The existing bar has grown haphazardly over the past quarter century or so, and has become increasingly difficult to operate, while being somewhat out-dated in its design and aesthetic. In contrast, the new bar, while retaining a traditional look and feel, has been intricately designed to incorporate the latest in drink service equipment and services, from refrigeration to lighting, dispensing to waste management.”
The Golden Cross will be closed for this and other renovation work from the evening of Sunday February 26th until Friday the second of March. A grand reopening party is planned for later that month, following a major refurbishment of the ground floor of the property.
Golden opportunities exist for those seeking a career in the licensed trade, according to Arkell’s Brewery, which is once again holding its Recruitment Day, on Tuesday 6 March, 1pm-8pm at Arkell’s Brewery in Swindon.
Brewery director, George Arkell, said: 'Arkell's Brewery has 100 pubs across Swindon and the South and West of England and we're always on the look-out for good publicans. At this time of year many people consider a change in career, so we're offering a look at the licensed trade.”
The licensed trade is going through a period of change. Some might regret that the number of back-street pubs selling beer are getting fewer, but breweries and pub-owners know that most customers want much more, and this gives tenants the opportunity to turn the old-fashioned pub into a broader business.
'Practically all pubs have multiple income-generating opportunities and ours are no exception,” explained George. 'Now a publican can sell beer, food – including take-away, host events and offer overnight accommodation too. Some of our pubs even have hard standing for caravans.”
A number of Arkell's publicans have seized the opportunity to take on not just one pub, but two. According to Ross Morgan, who has recently taken on a second Arkell's tenancy in Wroughton near Swindon with his wife Dawn: 'If you've got good staff and suppliers, running two pubs isn't much more difficult than running one – especially for a brewery like Arkell's who I find very easy to get on with,”
Chris Manners, landlord of two Arkell's pub in Oxford, agrees. He said: "We had a lot of help from Arkell's and they provide us with regular support, but ultimately it's our business and up to us.”
It takes a certain sort of person to be a publican, according to George. 'We can't write a job description for the perfect publican: we generally know whether they've got what it takes when we meet them, and when we do, we give all the help they need.”
He adds: 'Running a pub requires dedication and investment, but if you're the right person at the right time of your life, it's the business.
'We are a 160-year old family brewery with pubs, not a big pubco,” said George 'To us, it's absolutely all about the people and giving our customers what they want, and that's the way we want it to stay.”
For more information on how to become an Arkell's licensee visit www.arkells.com or come along to the event on 6 March. Contact Arkell's Brewery for more details on 01793 823026.
As if one pub wasn’t enough, the landlords of The Crown at Stratton in Swindon have now taken on the tenancy of nearby The Fox and Hounds at Wroughton.
Ross Morgan and his new pub!
But for Ross and Dawn Morgan, it's going back to their roots as Ross comes from Wroughton and for six years, the couple ran The White Hart down the road.
'It's wonderful to have a pub back in my home village,” said Ross. 'When we were running The White Hart years ago we used to look up the road at this pub and wish we were running it. It's got the best pub garden for miles, a big car park and lovely views.”
But it's not quite perfect, according to Ross, who will be reinstating the partition between the dining area and the bar. 'The lounge and dining area should be for those wanting a different pub experience. For me, the one big bar experiment of the late 1990s and early 2000s didn't work.”
Brewery director George Arkell agrees that for some pubs, two spaces are better than one. 'Fashions come and go and we adapt with the times. Some of our pubs even have three bars, the public, the lounge and the snug.”
Apart from a bit of rebuilding and installing a log-burning fire, Ross and Dawn aren't planning on doing anything very radical. 'We'll do good food and nice beer in a pub with a good bit of an atmosphere. Nothing very extraordinary about that.”
But that's what works – and they should know because this is the tenth pub they've run.
'Our first pub was a spit and sawdust in Bournemouth years ago,” said Ross. 'When we moved in it was mainly beer, but we introduced a menu alongside which proved hugely popular and attracted a whole new group of customers.”
So why, when the pub trade is often reported as having such a difficult time, take on the responsibility of a second pub?
'Because if you've got good staff and suppliers, running two pubs isn't much more difficult that running one – especially for a brewery like Arkell's who I find very easy to get on with,” said Ross. 'Dawn and I make a good team, and we've got fantastic staff too – they've commuted between the two pubs over the last couple of weeks helping get everything up and running. I'm the brain behind the pub and Dawn is the brain behind the business.”
George Arkell was delighted to be able to offer Ross and Dawn The Fox and Hounds tenancy. 'They know the village, they knew the pub, they've got the experience and most importantly they've made a big success of The Crown at Stratton.”
Less than 24 hours after taking over the tenancy of The Rose & Crown at Lea near Malmesbury, Mark Green and Sarah Smith found themselves providing breakfast for 44 members of the church, next door to the pub.
Mark and Sarah outside The Rose & Crown at Lea
Less than 24 hours after taking over the tenancy of The Rose & Crown at Lea near Malmesbury, Mark Green and Sarah Smith found themselves providing breakfast for 44 members of the church, next door to the pub.
However, it was a welcome introduction to village life for the couple who have two pre-school children. 'The first thing we unpacked was packets of bacon – almost before the children's suitcases,” said Sarah.
Mark and Sarah are experienced publicans – they even met in pub and both sets of parents were publicans themselves. Most recently Mark and Sarah ran The White Hart at Broadoak in the Forest of Dean but decided to bring in a manager to run it after deciding to find a village pub where they can settle down and bring up their family.
'The church breakfast is a regular event, apparently, and it a great way to meet our new neighbours,” said Sarah. 'The pub also hosts a Friday toddler group in the pub skittle alley so I can't wait to meet some of the local mums and dads there too.”
The couple spent months looking for their perfect pub, but fell in love with The Rose & Crown after contacting Arkell's who said that the previous tenants were moving to New Zealand.
'It's got a lovely feel to it, a big pub garden and a little private one for our family too – we love it, even if we've moved in during the depths of winter,” added Mark.
George Arkell, director at Arkell's Brewery, is delighted that such experienced landlords have taken on the pub. 'It's great for the brewery and for the villagers and pub regulars,” he said. 'Mark and Sarah understand the industry inside out and know how to deliver a really good night out.”
Mark is well aware that people have to have a good reason to come out in the current economic climate: 'If you want people to come in, you have to give them a reason to do so. We pay a lot of attention to the quality and value of our food, so we'll have plenty of regular menu choices – but a specials board too, which will really mean special.”
In the meantime, the family are starting to find their way around the area. 'Malmesbury is lovely, and less than five minutes away, so we've enrolled the children in a nursery there twice a week. Hopefully it won't be long before we've built up a new network of friends,” added Sarah.
As the cost of eating out in the UK continues to rise at an alarming rate, having escalated by 7.5 per cent in the last year*, the Independent Family Brewers of Britain is taking action, contributing almost quarter of a million to help fund a campaign designed to reduce the VAT charged in pubs.
Pubs have suffered due to the VAT increase, in January 2011, to 20 per cent, with many consumers opting to stay at home. Orchestrated by Jacques Borel, the campaign seeks to reduce the VAT charged in pubs to stimulate economic growth and employment. Having already achieved success in Germany, Belgium, Sweden and France, where a tax reduction from 19.65 per cent to five led to the creation of 21,700 jobs in the first year alone, the influential French leisure entrepreneur and lobbyist is aiming to influence Government policy before the next general election.
It is estimated that a reduction of VAT to five per cent would create between 140,000 and 320,000 jobs in the UK hospitality sector**; welcome news as youth unemployment hits a 17-year high of one million.
Paul Wells, Chairman of the Family Brewers comments: 'Pubs are beleaguered with tax increases and legislation so this campaign is to kick-start some economic growth. Reducing VAT will give a boost to the pub sector and help employment as pubs get busier; this will particularly help youth unemployment as pubs take on junior help.”
Jacques Borel adds: 'A VAT rate cut is essential for the UK economy; the hospitality industry is ideally placed to help kick-start this because jobs can be created relatively quickly and at relatively low cost.”
Arkell's Brewery Chairman, James Arkell, said: 'As a member of the IFBB, Arkell's is endorsing this initiative which would take some pressure off our incredibly hard-working licensees and help to boost the industry as a whole.”
Arkell’s is delighted to announce that it has acquired The Fox and Hounds at Haydon Wick in Swindon and The King’s Arms Hotel in Malmesbury, both purchased from Enterprise Inns. The brewery, which paid market price for the pubs, will take over both premises next week.
Alex and George Arkell celebrate with The Fox & Hounds landlord Brendon Lee
Brewery chairman, James Arkell, said: 'These new purchases fit our strategy of continual investment in pubs and small town hotels which have a thriving community around them.”
The Fox and Hounds is a lovely country pub that first opened around 1840. No longer in the country, as Swindon's western expansion began surrounding the village some 30 years' ago, The Fox and Hounds retains a rural feel and is well-supported by the local community.
The King's Arms is Arkell's first acquisition in the historic town of Malmesbury. With twelve letting rooms, two bars, a restaurant and a function room for up to 120 people, this pretty hotel offers lovely overnight accommodation and a warm welcome.
According to James: 'The licensed industry changes all the time, and breweries and pub companies must too. We've always known this and adapt our estate of pubs accordingly, that's why we've been in business for over 160 years, just like the majority of fellow family brewers across the country who understand the licensed trade better than anyone. People want more from pubs than just a great pint of beer and someone to chat to – those are essential. Good food is important for every licensed premises and a small country town hotel should be friendly and cosy with room for a good party.”
Over the last six years, Arkell's has made a number of significant investments in pubs and hotels across the region. In 2006 it bought The Bear Hotel in the centre of Wantage, significantly upgrading the bars and accommodation to make The Bear into a thriving town centre hotel.
In 2007 the brewery bought the 16th century 26-bedroom Lansdowne Strand Hotel in Calne, and the following year it purchased the iconic Riverside Inn at Lechlade, next to the most up-stream marina on the Thames and where, earlier this year, David Walliams began his incredible Thames charity swim.
In 2009 the brewery turned its attention back to pubs and bought The Mason's Arms at Meysey Hampton. Earlier this year it bought a closed Oxford pub reopening it as The Rickety Press. The pub, located at Jericho, is once again thriving.
Alongside new investment, the brewery continually invests in its estate of pubs, with this year investing a six-figure sum in The Bull Hotel, Fairford, which the brewery has owned since 1973.
Nearly half of Arkell’s Brewery landlords have won Cask Marque accreditation for serving the perfect pint of cask-conditioned ale. And this week the brewery is celebrating with three more landlords: Dave Howells at The Boundary House and Pete and Bev Neal at The Moonrakers, both in Swindon and Terry Sullivan at The Punchbowl, Woodstock near Oxford who have also achieved Cask Marque status.
Bev Neal at The Moonrakers - Cask Marque accredited.
Backed by 45 of the country's leading brewers and pub companies, Cask Marque accreditation is only awarded to licensees whose ale passes a series of rigorous independent beer quality audits.
Since its foundation in 1997, Cask Marque has inspected around 135,000 pints of beer and accredited over 6,000 of the country's 36,500 pubs estimated to serve one or more cask conditioned ales.
Cask Marque director, Paul Nunny, said: 'Arkell's should feel justifiably proud of this excellent achievement, which not only recognises the commitment the brewery has made to serving the perfect pint but also acts as an independent guarantee of quality for customers.
'All too often, publicans don't appreciate the care and attention cask beers require and then run the risk of losing custom by serving pints that are below par.”
Alex Arkell, Brewer at Wiltshire family brewery, Arkell's, said: 'I started my working life at the sharp end: Running a pub where I was behind the bar every day. It was there I learned the importance of having delicious-tasting, consistent beer – because if we didn't deliver the perfect pint, we'd be on the receiving end of direct criticism – especially me as the son, grand-son and great-grand-son of brewers!
'Good beer starts in the brewery, and finishes as it's pulled through the lines and into a beer glass. At the brewery it's our responsibility to ensure our beer leaves the brewery in absolutely top condition. Then the responsibility is passed to our landlords who look after the beer properly from barrel to glass. When I began working in the brewery last year I felt that the best sign of beer quality in a pub was the Cask Marque sign which appears outside pubs guaranteeing that inside you will get a great pint of cask ale.”
Arkell's is aiming for all its landlords to be Cask Marque accredited.
With the 2011 Christmas season now in full swing, Arkell’s Brewery has delivered its seasonal Noel Ale into pubs across Wiltshire and the South of England.
Alex Arkell with history riding on his shoulders and Noel Ale in his hands
And this year, for the first time, the beer has been brewed by Alex Arkell, great grandson of the beer's namesake, Sir Noel Arkell, who was born on Christmas day in 1893 and ran the brewery from the 1920s until 1971.
For Alex, who qualified as a brewer earlier this year and is now working at the Wiltshire family brewery in Swindon, it is an honour, but quite a responsibility to be able to carry on the family tradition – especially as, at 26, he's as old as the beer itself.
'I can say with absolute sincerity that I've tasted Noel Ale at Christmas for my entire life,” he said. 'As far as I am concerned, it's the best Christmas beer in the world – but as I've been working alongside our Head Brewer, Don Bracher, in charge of brewing it this year, I also feel a big sense of responsibility to see that it goes out of the brewery in the best condition possible – there's over two decades of Arkell's brewing history riding on my shoulders.”
Noel Ale is, at 5% ABV, a full-bodied beer which is cleverly disguised by its distinctive light colour and slides down very easily, leaving drinkers with a warm, tingling feeling – ideal for celebrations and cold winters.
A pint of Noel Ale will cost around £2.90 in the pubs. Party pins are also available (10 litres Party Pin £32.17, 20 litres Party Pin £61.64). An 8-pack of Noel Ale costs £14.26. And the perfect perfect gift for Christmas? A 3 bottle gift pack at £5.22.
To purchase Noel Ale party pins contact Arkell's Brewery on 01793 823026.
On 10 December at The Bingham Hall, Cirencester, 11 year old Akai, the winner of Sky1 series ‘You’ve got to Dance’ and star of ‘Street Dance 3D’ the movie, will perform alongside ‘The Cheeky Boys’ and renowned comedy dance troupe: Bad Habits.
Akai
Tickets are £10 per person and there will be a bar and raffle as well as further entertainment from singer Pavo and the Electric Dance Group. Tickets can be purchased from the Bees Knees public house in Watermoor, Cirencester 01285 652112 or call Jo on 07971 628698.
Organised by Bee's Knee's Landlady, Sharon Scrivens the event is to raise money for the Lyndsey Roughton Purple Heart Brain Tumour Fund (SDBTT) in aid of Brain Tumour Research.
Lyndsey Roughton is originally from Cirencester but it is also a cause close to Bad Habits as group member Liz Maw explains. 'Lyndsey is my niece and was diagnosed with a brain tumour in late 2009. Despite some very strong treatment and thinking she was all in the clear the tumour came back a year later.
'She was operated on in early 2011 and has since finished her 6 wk Radiotherapy. We have all heard about brain tumours but it is one of the cancers that get the least amount of funding or certainly not the funding it deserves. 4000 are diagnosed a year with this type of cancer and we want answers.”
The aim of the charity is to raise £10,000 and they are currently at the £1000 mark. Alongside the evening the charity have set up a Facebook auction, which is currently taking place, including prizes like Premiership football tickets, static line parachute jumps, signed Russell Brand merchandise and electronic goods.
Pint-sized History of Arkell's Brewery
At 168 years old, Arkell's Brewery is one of just 28 family breweries left in the UK. The Brewery was established as an offshoot to the family farm when Isambard Kingdom Brunel was building his locomotive and carriage works for the Great Western Railway. Beer from Arkell's helped quench the thirst of workers in the hot, humid environment of the railway works. Whilst Swindon's historic railway works closed in the 1980s, Arkell's is still going strong, fulfilling the demands of today's workers.
Three generations of Arkell's family work at the brewery every day, alongside generations of local families, brewing real ale and overseeing over 100 pubs the brewery owns across Wiltshire, Gloucestershire, Oxfordshire, Berkshire and Hampshire. Arkell's continuously invests in its pubs and the brewery, recently installing bottling equipment, fermenters, conditioning equipment and a kegging unit to brew Pilsner lager. Full-bodied real ales include 2Bs, 3Bs, Kingsdown and Bees Organic Ale. Specials include Summer Ale, Noel Ale and Moonlight. Moonlight was brewed in secret in 2004 commemorating Chairman Peter Arkell's 80th birthday and his RAF 1943 pilot missions flying low level sorties collecting agents in occupied France under full moon, later in Burma. Peter Arkell passed away in 2010.
www.arkells.com
Arkells, has applauded the Government for preserving regional brewing through its decision to protect the traditional brewery tied tenancy agreement, praising Consumer Minister Edward Davey for recognising its importance to the longevity of breweries and success of tenant licensees.
Local brewer and Independent Family Brewers of Britain member, Arkells, has applauded the Government for preserving regional brewing through its decision to protect the traditional brewery tied tenancy agreement, praising Consumer Minister Edward Davey for recognising its importance to the longevity of breweries and success of tenant licensees.
The decision has averted a potentially disastrous situation, with brewery closures, the loss of well-known and respected beer brands and pub closures all being predicted had the agreements been abolished. Jobs of local people and suppliers, as well as consumer choice and competition, have also been saved.
In a response to the House of Commons Business, Innovation and Skills Committee's tenth report of session 2010-2012 into pub companies, the Government has recognised that, particularly in the case of the traditional tenancy model, the tie may play an important role in safeguarding the future of Britain's smaller breweries. Acknowledging that the traditional tenancy model not only provides a low cost entry for a licensee wishing to open a pub but also offers a low cost/low risk exit, as neither the freehold nor the lease need to be sold on, the response also recognises that the tied model may be essential to the preservation of small British brewers and local beer, as well as British businesses and jobs.
Speaking after the announcement, James Arkell of Arkells Brewery said: 'The Government has provided a substantial boost in confidence for Family Brewers, and their tenants, by ending the uncertainty surrounding the report's recommendations and explicitly supporting the traditional tenancy model, as well as recognising that the brewery tie is vital for regional brewing.
'As a family owned company, we take a long view of investment into our pub buildings and, within the traditional brewery tenancy agreement, we take the costs of looking after and improving the buildings we own. This is a centuries old business model and allows a strong partnership between licensee and brewer, sharing the ups and downs of trading the pub.
'Thanks to the support the Government has announced for the traditional brewery tenancy agreement and the beer tie, we will now be able to increase investment into our pubs.”
Consumer Minister Edward Davey added: "This is good news for everyone to raise their glass to. It gives the industry more certainty, which is vital to the success of Britain's Family Brewers; and it gives pub-goers the knowledge that they are drinking a fairer pint down their local.”
Notes
A brewery tied tenancy is a short term renewable tenancy agreement, typically for a three to six year term, with a full or partial drinks tie. The cost is low because new tenants only have to purchase the trade inventory when they enter the pub, together with stock at value and a refundable trading deposit. The risk is also low because the member brewery maintains the structure of the pub, decorates and signs the exterior, provides building insurance and maintains fixtures, unlike a lease which are fully repairing and insuring.
The Independent Family Brewers of Britain
The Independent Family Brewers of Britain was founded in 1993 to defend the tie and currently operates around 4,200 pubs in the UK; its members include some of the most respected brewers in Britain. The Family Brewers represent a distinct and unique sector of the UK brewing industry; owning regional breweries and pub estates, with the majority being private, family run businesses. Spanning generations, Family Brewer members' currently employ around 36,000 people across their breweries and pubs.
Rural village pub The Rose and Crown at Ashbury, near Swindon which had faced an uncertain future, has reported a record week and is now so busy that its bedrooms are regularly booked out and the restaurant is full for Christmas lunch two months in advance.
Bill Downes, Landlord and Richard Turner, Community Liaison Manager at Arkell's
Rural village pub The Rose and Crown at Ashbury, near Swindon which had faced an uncertain future, has reported a record week and is now so busy that its bedrooms are regularly booked out and the restaurant is full for Christmas lunch two months in advance.
At the beginning of the year, Swindon-based Arkell's Brewery, which has around 20 pubs in rural areas, appointed Richard Turner as its Brewery Community Liaison Manager, the first such appointment in the country, to help build links between rural pubs and their local communities.
At the time the brewery was seeking new landlords for a number of rural pubs and brewery chairman James Arkell decided to work with local communities to ensure the right landlord for their pubs. Richard Turner visited villages where the Arkell's pub represented the only remaining business. One of these was The Rose and Crown at Ashbury where interest in the project was so strong that the pub's local MP, Ed Vaisey, dropped in for a pint to find out more.
Just six week's later Bill and Sandra Downes moved in, Bill says it was the active the support of the village that encouraged them to take over the tenancy of a rural pub, which they might have considered as being too difficult to turn around.
'Rural pubs must have local support to survive and the villagers had set up a pub steering committee to come up with ideas as to how to make the most of their pub,” he said.
Since the couple took over, the pub has seen a big boost in business, which has further encouraged the couple to invest in the pub, along with Arkell's.
The pub's letting rooms have been refurbished, including one which now has a king sized Victorian brass bed, dressing room and double walk-in shower, and the pub's menus have been revamped.
Bill says the pub's letting rooms are now regularly booked out during the week and at weekends. 'We've looked at our rates and my view is that if we don't charge a fortune for our bedrooms, then people will stay and eat in the bar.” It currently costs £50 per night for a double bedroom and at weekends, The Rose and Crown is charging just £65 for a weekend two-night stay including a 3-course Sunday lunch.
'These costs work for us,” said Bill. 'They won't work for everyone, but I'd rather we were busy because it improves the atmosphere of the pub.”
George Arkell at Arkell's Brewery is delighted. 'Working with the villagers of Ashbury reinforced how important pubs are to local communities. Bill and Sandra have done a fantastic job – so much so that they're now attracting celebrities.” Last week Jimmy Doherty from Channel 4's Jimmy Farm stayed the night with his film crew – and Bill made sure he slept the smart new Victorian suite.
It was a close-run race but finally the Arkell’s-owned Lord Lyon pub, named after a famous thoroughbred racehorse, has now won the 2011 West Berkshire CAMRA race to be voted Best Community Pub. This is the fourth time a Best Community pub award has been presented by West Berks CAMRA and the second Arkell’s pub to win it. The Fox and Hounds at Donnington (now renamed as Harry’s Bar and Kitchen) won in 2009.
Mark Genders at The Lord Lyon
Customers nominated the Lord Lyon for an impressive 24 distinct reasons, according to West Berkshire CAMRA. Too numerous to list in full, they include: making the pub's garden available to local schools for projects (including ‘meet the chicken' and vegetable gardening); hosting a party for the last night of the Stockcross pantomime; providing a venue for the village's book group, bridge, guitar and knitting clubs; supporting the local cricket and football clubs; aiding charities including the Sutton (village) hall.
Pub landlord Mark Genders said: 'We're very pleased, it's marvelous! It recognises all the team's hard work.'
Adrian Bean, Chairman of West Berkshire CAMRA, said: 'What impressed me about the pub was the range of local events that were mentioned as happening at the pub or being supported by the pub. The fact that people felt that the pub acted as the hub of the village was also very important.”
In September, The Lord Lyon received a £100,000 boost thanks to Arkell's which completed a total refurbishment of the pub's five letting rooms.
Brewery Director George Arkell, said: 'Despite a tough economy, especially for the licensed trade, The Lord Lyon is trading well so it made sense to invest in the pub and totally refurbishing the old letting rooms back into use by installing new plumbing and heating, and redecorating them throughout. It's a sound investment in this thriving pub and provides another revenue stream for the landlord, Mark Genders. This award by West Berkshire CAMRA is now the icing on the cake.”
Rural pubs have to produce something special for it to be worth a trip out of town but The White Horse at Woolstone, between Swindon and Faringdon, has done just that.
The Arkell's-owned pub has brought in new chef Kai Taylor, who moved to the country pub from his previous role as Executive Chef at the Copthorne Millennium Group of hotels.
The 37-year old chef has designed and opened restaurants in Italy, Japan and even Cardiff, Wales, and was operations manager for the Lava Lounge in Swindon, has opted out of the rat race to concentrate on building up the reputation of The White Horse at Woolstone alongside its landlord Keith Adams.
'It might seem surprising to move away from a big role in a large group to being my own boss in a village pub kitchen, but here I can really develop good food that people not only want to eat, but surprises them as well,” he said.
Kai isn't joking when he says he wants to surprise customers. His scampi and chips may not be quite what people expect from their local take-away or pub. It's whole fried scampi still in its shell, with home-prepared chunky chips.
Other choices off the menu are not so wacky – although they are often presented on rather unusual dishes. 'I don't mind visiting Savernake Forest and picking up beautiful pieces of wood to fashion into plates,” he says. 'It does make eating out a bit more exciting.”
Landlord Keith Adams says that since he took over The White Horse last year, business has picked up, but he is now working to attract customers from Swindon. 'The White Horse at Woolstone is much closer than people in Swindon often think,” he says. 'We're just ten minutes from The Oxford Road roundabout and ½ mile from the famous White Horse Hill.
'I hope that local people will again consider their rural village pub for an evening out. If they agree to drive here, it's up to us to give them a good night out – and I can guarantee that Kai's menus will do just that.”
As Wootton Bassett prepares to welcome Princess Anne this weekend, there's a new face at The Royal Inn, Wootton Bassett (formerly The Borough Arms, now known as The Royal in honour of the town's new status). Local fruit and vegetable merchant, Bryn Stew, says it's home from home as he grew up in The Plough at Badbury.
Royal Bassett Ale being brewed.
The Royal will also be selling Royal Bassett Ale, first brewed by Arkell's in March when the town's Royal status was announced earlier in the year, along with the other two Arkell's pubs in Wootton Bassett: The Sally Pusey and The Curriers. £10 from each barrel of Royal Bassett Ale will go to SSAFA (Soldiers, Sailors and Air Force Association).
Brewery director: George Arkell said: "We're delighted to be able to pay tribute to the townspeople who turned out, rain or shine, to honour fallen servicemen."
Arkell's has a long association with the services. Peter Arkell, who died last year, flew as an RAF pilot behind enemy lines during the Second World War. Brewery Chairman James Arkell is a retired Lieutenant Colonel of The Royal Wiltshire Yeomanry, his son George currently serves as an officer in the same regiment. George's brother Captain John Arkell of the Light Dragoon Guards was wounded on his second tour of Afghanistan in 2009 when an explosion hit part of his 30-man patrol in Helmand Province.
James Arkell, who attended a number of repatriation ceremonies, said: "We have all been immensely touched by the respect shown by the townspeople of Wootton Bassett to our servicemen. It is both a deep honour and privilege to pay tribute to the town in the way we know best."
Head brewer, Don Bracher, added: "This is our small tribute to those who quietly but publicly recognised the enormous sacrifice that so many or our armed forces have made."
The Royal Inn's landlord, Bryn Stew, will continue to run his fruit and vegetable supply business, S&R Fruits, alongside the pub. "I know my onions, everyone should have their 'five a day', and then come and wash them down with a pint of real ale from The Royal," he said.
The Lord Lyon pub at Stockcross near Newbury has received a £100,000 boost thanks to owners Arkell's Brewery, which has just completed a total refurbishment of the pub's five letting rooms.
One of the pub's lovely new rooms.
The Lord Lyon pub at Stockcross near Newbury has received a £100,000 boost thanks to owners Arkell's Brewery, which has just completed a total refurbishment of the pub's five letting rooms.
Investment in The Lord Lyon goes against the trend many pubs and pub-owners are following to reduce spending on maintenance and improvements in order to cut costs.
However, the Wiltshire Brewery feels this is a shortsighted attitude. Director George Arkell, said: "Despite a tough economy, especially for the licensed trade, The Lord Lyon is trading very well so it made sense to invest in the pub and totally refurbishing the old letting rooms back into use by installing new plumbing and heating, and redecorating them throughout. It's a sound investment in this thriving pub and provides another revenue stream for the landlord, Mark Genders."
The brewery has worked closely with Mark on the project, who has also invested his own money.
Earlier this year West Berks CAMRA voted the Lord Lyon its Community Pub of the Year and Mark received a second Certificate of Excellence from Cask Marque for the quality of his real ale.
"The Lord Lyon is a great pub in a village that supports us and wants the pub to succeed," said Mark, who took over behind the bar less than two years' ago and has been instrumental in its current success. "Arkell's rolling programme of redecoration and refurbishment of the pub has meant that it's in very good shape inside and out."
The pub's new letting rooms are now open.
Two golds and a silver for Arkell's Beers
Arkell's Kingsdown and Moonlight both achieved gold awards at this year's Taste of the West awards, with Bee's Organic achieving silver.
George Arkell tastes the beer in Arkell's Brewhouse.
Photograph taken by Chris King.
www.chriskingphotography.com
Brewery director, George Arkell, is delighted with the result. "The well-established and highly respected Taste of the West Awards are attracting record numbers of entries so we are particularly thrilled at having achieved such a great result this year," he said.
The judges loved the presentation of the three ales submitted, all the bottles and packaging scored full marks.
Of Arkell's Kingsdown, the judges added: "The ale has a fantastic aroma that almost scored full marks. A good appearance with a sweet, malty finish to the taste. Overall a great taste of a classic ale, well worthy of a gold award."
Arkell's Moonlight also came in for particular praise: "The ale has a lovely aroma with good balance. A good appearance with a mostly malt finish to the taste. Overall a fantastic taste."
Arkell's Bee's Organic which has, in previous years, scored gold at these awards, proved it's all down to individual taste by achieving a silver this year. The judges said: "The ale has a lovely, malty aroma with a slight hint of honey; very good in appearance and a nice finish to the taste, a very smooth aftertaste with notes of citrus and honey. The overall taste was very good, though the honey taste could perhaps be enhanced a little more."
George Arkell added: "We put heart and soul into brewing our beers and it is wonderful that professional beer tasters love what we produce."
Wroughton bar goes to Swindon Town
If they look carefully, former customers of the Three Tuns at Wroughton, who are NOT fans of Swindon Town Football Club, might recognise the bar at the football club's brand new Away bar.
For the brewery has donated the old bar from The Three Tuns, which sadly closed earlier this year, to furnish the football club's Bar 71, which opened a few week's ago for Away fans.
Brewery director Nick Arkell, said: "It seemed a big waste to have such a lovely bar not being used, so as we are sponsors of the football club we asked if it might be useful."
Mark Issac Operations manager, jumped at the chance. "We were planning a new bar for Away fans and this was the ideal contribution from Arkell's."
Swindon Town Football Club's new Away Bar is called Bar 71 as there are 72 clubs in the football league and this is open to every one of them except, of course, town fans who have their own bar.
Since opening, Bar 71 is proving hugely successful, according to Mark. "More than 150 people enjoyed themselves here after the match, and it's also available to hire," he added.
Nick added: "It's always sad when a pub has to close, and luckily for Arkell's this doesn't happen very often, but it's good to see some of the furniture and fittings being put to good use elsewhere."
Arkell's Brewery has installed two new fermenters, bringing the total investment into new equipment at the Swindon-based brewery to around £1/2 million over the last five years.
Not quite the 'real deal' but as near at we could get to Royal approval!
Head Brewer, Don Bracher, 'Catherine and William' and Alex Arkell in front of the new fermenters.
And in honour of the country's most famous couple the fermenters have been named 'William' and 'Catherine' by brew-house staff.
The new equipment, which cost £55,000 to install, replaces a large open copper fermenter from the 1930s. Head brewer, Don Bracher, said: "We decided to replace the old equipment earlier this year and as the Royal Wedding was the only topic of conversation at the time, the names stuck."
"More seriously, it's a good investment for us because we can now respond more quickly to the increasing demand for more seasonal and occasional real ales."
Earlier this year Arkell's produced Blue Sapphire for the Royal Wedding as well as Hurricane Ale, for the International Air Tattoo at RAF Fairford and Royal Bassett Ale, celebrating Wootton Bassett's unique contribution to honouring the British Armed Forces.
Real ale is produced by 'top fermenting yeast' at temperatures up to 22°C which produces the rich variety of flavours in an ale. It is this primary fermentation that takes place in the new equipment at Arkell's. After primary fermentation the ale is allowed to mature at 11-13°C in a cask where a slow secondary fermentation occurs.
"The most important outcome for a traditional brewery, such as Arkell's, is to consistently produce top quality real ale," said Alex Arkell, who is working alongside Don. "And that takes continued investment in equipment."
7.30am on a chilly September morning and more than 100 paparazzi, TV crews were tucking into bacon sandwiches (supplied by local butcher Andrew Cutler) and coffee at The Riverside Inn at Lechlade.
7.32am and out steps David Walliams, to do interviews and meet the public before setting off on an epic 140-mile swim to London, where he should arrive at Big Ben in eight days.
Visit the Arkells Brewery Facebook page for photographs....
The Carpenter's Arms Motel at South Marston has again topped the best business and leisure hotels in Swindon on Trip Advisor, which features reviews and information on hotels, holidays and travel around the world.
Bob Feal-Martinez at top-rated The Carpenter's Arms
The Arkell's-owned motel (there are only two in the brewery's estate of pubs), which has just nine rooms, scored top out of the 35 hotels listed in the Swindon area.
Carpenter's Arms Landlord Bob Feal-Martinez, said: "I didn't know anything about Trip Advisor until last year when one of my regular customers mentioned that we were on there. I visited the website to see what they had said and was delighted with the review. Since then we have had many positive reviews, which has pushed our rating up the site."
Some travel review websites have been criticized recently for publishing glowing reviews on hotels and resorts written by the management themselves. Bob says that while it is possible to do this on Trip Advisor, it's not easy as the website won't accept a review emailed from the IP address of the business being reviewed, and carries out random checks on reviews written.
"We have to rely on our customers to write the reviews when they have left the motel," explains Bob. "It's up to us to make their stay memorable enough for them to remember to do a review when they've returned home."
"The majority of comments we receive seem to mention that our customers like the fact that we are not a corporate hotel but a small number of chalet rooms grouped around a courtyard next to a traditional country pub," added Bob.
Of course, not all reviews are favourable, but Trip Advisor has a method for a destination's management to respond to poor reviews.
"No hotel will always get it right," admits Bob. "However, less favourable comments keep us on our toes. Showing publicly that you accept and want to resolve a problem quickly is very important, and that's what we do."
Arkell's Brewery bought The Carpenter's Arms in 1881, the same year that 'Honest John' Arkell, who founded the brewery in 1843, died and many years before the age of the motorcar. Arkell's Brewery adapted the country pub into a motel in the 2001 due to a rising demand for comfortable and economical overnight accommodation in Swindon during its first boom years. Such was the motel's success that a second phase was added along with landscaped patios.
More than £100,000 has been pumped into the historic Bull Hotel at Fairford by owners Arkell's Brewery and although the brewery thinks that no one may notice when they first walk in, the directors and landlord Mark Dudley don't mind a bit.
James Arkell, Joe Cuzack (Fairford Town Mayor), Mark and Cherie Dudley (Landlords) and Town Crier Maurice Jones.
"The Bull Hotel dates back to the 17th century and it just wouldn't be right to make this lovely old Cotswold Hotel look modern and shiny inside," says brewery director, George Arkell.
Much of the investment is behind the scenes, with new plumbing, heating and customer toilets. Other investment has opened up the bar areas and redecorated restaurants and 60-seater function room.
Brewery director, George Arkell, said: "Guests want to be warm and clean - so that's where we've invested most, but the restaurants haven't had a full redecoration for years so we've really gone to town there too."
Such major refurbishment was considered an essential investment to relaunch The Bull Hotel onto the tourist map, after a significant source of revenue to the town of Fairford dried up when more than 1000 Americans left Fairford Airbase last year.
Landlord Mark Dudley said: "The town has been incredibly privileged to have such a large group of people living close by who, for years, made a significant contribution to the local economy. When we heard the news that the airbase was closing it was not only sad to lose the personal relationships we had built up with many of the families living there, but obviously it was going to have a significant impact on local business.
"The investment has made The Bull more attractive not only to our loyal and regular customers from the area, but also to guests from further afield."
The Bull holds fishing rights to a stretch of the River Coln, a major draw to weekenders and anglers.
George Arkell added: "Every business must adapt to changing circumstances and the latest refurbishment will allow Mark and Judy Dudley, who have successfully run the hotel for more than 20 years, to go on doing just that."
Notes on The Bull Hotel.
The Bull hotel dates back to the 17th Century and it was a monastic house, merchant's house and meeting hall before being adapted as a hotel. Until 1910 part of the building served as bank and the entrance to its hidden tunnel, discovered only a few years ago and thought to allow direct access to the church by the monks, is under the chef's office. Arkell's bought the hotel in 1973, and Judy Dudley and her son Mark have run the hotel for over 20 years.
Another village pub is facing a brighter future thanks to Arkell's new Community Liaison Officer, the villagers of Badbury and its new, newly married landlords.
Dave & Becky Preston, Peter Hayman outside The Baker's Arms
Dave and Becky Preston, who also run The Sun Inn at Coate Water, one of Swindon's busiest family pubs, have taken over behind the bar at The Baker's Arms at Badbury and plan to run them side-by-side.
The newly-married couple, who wed at Christchurch in Swindon only last year, have wasted no time since they moved in and the pub has been repainted and new furniture brought in. They are keen to put down roots in a local community, perhaps start a family and Becky says Badbury seems perfect.
"The Sun Inn at Coate Water is busy and thriving - especially since the new children's play area went in earlier this year," says Becky. "The Baker"s Arms at Badbury is different. It's smaller, in a village with an active and supportive community and running it alongside The Sun gives us the opportunity to build the business up. Thanks to the former landlords, we have a good customer base on which we can build. Perhaps we should call it our 'country retreat', thought it's much more than that."
Richard Turner, Arkell's Community Liaison Manager, appointed by the brewery in March this year, began working with the previous landlords in April when they needed to retire from the pub and find alternative accommodation due to poor health.
"For some long-term landlords who live 'above the shop', it can be difficult to plan for the future," said Richard. "As a family brewery we value our landlords and my job was to help them. As I saw it I had two responsibilities: To the landlords seeking to move on and to the villagers, who wanted to know what was going on."
Badbury villagers didn't need any encouragement to become involved and, having followed the recent story of another Arkell's pub in the media, The Rose & Crown at Ashbury, where locals rose up to support the brewery in finding a new landlord, the residents of Badbury decided to do the same thing.
Badbury villager, Peter Hayman, said: "I've lived in the village for 34 years and worn out three tankards in The Baker's Arms over that time. It has always been a gathering place for the local community. When we heard that new landlords were being sought, we got in touch with Arkell's and pledged our renewed support for the pub and for the new landlords."
He added: "We value the pub as the centre of the village and hope that many of the 300+ other Badbury villagers will take the opportunity return and meet Dave and Becky."
Brewery chairman, James Arkell, is delighted that Dave and Becky are so enthusiastic: "They are just what The Baker's Arms needs," he said. "It's wonderful to have a young couple in there, welcoming back families and children, and great to see the enthusiasm of the Badbury villagers - many of which have already dropped in to say hello to the new landlords.
"The Baker's Arms is definitely rising again."
Landlord and Chef at The Crown at Broad Hinton near Swindon, Oliver Moody, is claiming that his Roast Pork crackling is the crackliest ever.
Oliver and Anna taste the fabulous pork crackling....
"It's taken me years to perfect the perfect pork crackling because it's so delicious when it's cooked properly - golden crisp on the outside, meltingly sweet underneath before you plunge into the tenderest of meat itself - and a big disappointment if the joint is soggy right through," he said.
But it's not just crackly roast pork on the menu at this pretty Arkell's country pub. Oliver is a bit of a radical chef as the pub regularly hosts 'Extreme Steak Nights' with massive steak joints. The next such night is being held in October.
Oliver and his partner Anna Brookman are celebrating taking over officially behind the bar at The Crown, having worked tirelessly behind the scenes for the previous landlords, who left last month.
"We know The Crown and its customers well," said Oliver. "Before we were employees, now we have the opportunity to make the pub truly our own."
And the couple intends to do this in style. In what they think will be a first for Swindon, and what they also predict are the 'next big thing' in culinary delights, they will soon be introducing Monkfish Liver and Cod Cheeks onto the menu.
Monkfish liver is a Japanese delicacy - rich and creamy and it has been called 'the foie gras of the sea', cod cheeks (which really are the cheeks of a cod) can be cooked in much the same way as scallops and are also considered a delicacy.
"I love introducing new foods and new ideas onto the menu," says Oliver, "But I know that not everyone wants to try it out so there's plenty of recognisable dishes on the menu for the majority of our customers who would rather know what they are ordering!"
"Perhaps I'm like an extreme sportsman - sometimes I just want to go 'off piste' as they say and do something amazing, and sometimes more customers than we expect come along for the ride. When we started the extreme steak nights we thought to attract just a few but we're having to do more of them as they've proved very popular."
Arkell's Brewery chairman, James Arkell, isn't entirely sure about the monkfish liver or the cod cheeks, but is a big supporter of the extreme pork crackling. "There's nothing better than tender roast pork inside an armour of crackling prepared by a young and enthusiastic team who love what they do - all washed down with a pint of Wiltshire Gold or 3Bs," he says.
So what is the secret of Oliver's crackling? "The meat must be as dry as possible before it"s rubbed all over with salt," he says. "Then put it into a very hot oven - up to 220 degrees and leave it at that heat for the first half of the cooking time, then 'Bob's your uncle'."
On Sunday, 24 July Major General Sir Evelyn Webb-Carter, Chief Executive of ABF The Soldiers Charity and Cotswold and Wiltshire brewer James Arkell, who both live near Fairford, will set off on an epic horse ride across Northumberland.
James and Mozart get ready for the ride of the year
In total six people will ride the ancient Reivers Route, a medieval frontier between England and Scotland and the location for violent battles such as Otterburn in 1388 and Flodden in 1513. Reivers were wild men who ranged around Northumberland and the lowlands: Britain's mediaeval 'Wild West'.
One the way up to the borders the men will stop off at Tim Taylors' brewery and pick up its managing director, Charles Dent, who will join them.
The ride is to raise money for The Soldiers' Charity Current Operations Fund, which supports soldiers and their families who are in need resulting from current operations or any future conflict. The six intrepid riders will visit locations of ancient battles across the English/Scottish borders between the 13th and 17th centuries, culminating at Dunbar where two battles were fought.
Events are scheduled along the route that will take the team via Callaly, The Cheviots, Coldstream, Kelso,
Philiphaugh, Galashiels, Thirlestane Castle and
Haddington.
James Arkell, chairman of Arkell's Brewery in Swindon and proprietor of Donnington Brewery, Stow on the Wold, said: "It will be a tough ride - a mental and physical challenge for us all which we hope will not only raise money for the cause, but raise awareness too. For the Major General and I, it will probably be our last big ride after completing a similar ride, the Tudor Ride, across Wales two years ago.
For more information or to donate contact: 0845 241 4820
www.soldierscharity.org
Arkell's Brewery and landlord Mark Genders are investing over £75,000 in the refurbishment of bedroom accommodation at The Lord Lyon pub at Stockcross near Newbury.
Mark and chicken ( much more attractive than the state of the rooms at the moment...)
The pub won the West Berkshire Best Community Pub earlier this year and now Mark Genders, who only took over as landlord in 2010, is determined to expand his business by reintroducing overnight accommodation to the same standard as the rest of the pub, which was itself refurbished by owners Arkell's last year.
"The pub used to offer bed and breakfast many years ago, but it's fallen behind the times in terms of facilities and for the last ten years or so the rooms have been used simply for staff accommodation," he said. "With the recent success of the pub Arkell's decided that it's time for significant further investment and I'm delighted."
Director at the Wiltshire brewery, George Arkell, said: "Mark has worked his socks off to encourage local people back into the pub. Initiatives, such as cultivating a vegetable garden, working with the local school and the community and making the pub available for them and others have paid off in the recent CAMRA recognition. Now we are matching his enthusiasm with our investment."
Refurbishment has begun and the new rooms will be available for letting by September.
The dry spring weather and wet summer rains might have been bad news for farmers, but for allotment holders at The Exmouth Arms on Cheltenham's Bath Road, it's producing a bumper crop.
Sarah Capewell amongst her dad's runner beans at The Exmouth Arms
And what's good news for the allotment holders is very good news for the pub, because payment for each allotment is a share of their vegetable crop to the pub's kitchen.
However, one allotment holder is finding himself paying a bigger price than the others - because his daughter is the pub-s manageress.
Sarah Capewell said: "The Exmouth Arms allotments were set up three years ago on a disused area behind the pub. Arkell's Brewery, which owns the pub, ploughed and prepared the site and ever since local people have cultivated their patches. Each allotment is around 3 metres square which doesn't sound much but it's amazing how much can be grown on them. My dad, Julian, is a great gardener and he and mum can't possibly eat everything they grow so I say it's much better to pass the excess over to The Exmouth Arms' kitchens."
Julian Capewell harvested 15 courgettes this week - only to find himself handing most of them over to the chef, but he doesn't mind. 'He and mum can come in and eat their own courgettes in a pub meal," said Sarah.
"Most of the vegetables appear on our specials board the evening we're given them and vegetarian customers have an usually large menu to choose from at this time of year - our veg lasagne is a hot favourite,' she added.
George Arkell, at pub owner Arkell's Brewery, praised the pub's initiative: "It's a wonderful use of a derelict piece of land in the middle of Cheltenham - and a great idea to make others do the digging and then be able to eat the fruits (or should I say vegetables) of their hard work!"
The Bear Hotel at Wantage is planning to enter this year's national "Loo of the Year" awards after its landlady persuaded hotel owner Arkell's Brewery to splash out on expensive new wallpaper in the ladies loos during the hotel's recent refurbishment.
Ellie Walkley, 16, daughter of landlady Jo, experiences the delights of 'Bearing' it all. Very expensive wallpaper can be seen in the background!
Hotel Landlady Jo Walkley explains: "When the interior designer showed me the wallpaper I fell in love with it - but then we all discovered the cost and common sense took over - almost. I was determined to use the wallpaper somewhere in the hotel, and the ladies loos were the only room we could afford to do it in. It's just a pity that only 50% of our customers will ever appreciate it."
Brewery chairman, James Arkell, doesn't think it's money wasted though. "Lovely loos are essential in pubs and hotels, and our female customers really do appreciate our landlords offering the highest possible standards."
According to tongue-in-cheek report in the Metro Newspaper, loos are the new clubs. A report in the newspaper mentions Kate Moss holding an impromptu party in a Chinese restaurant loo on her 33rd birthday.
More usually, though hotel and pub loos are a great place to have a quick gossip during a night out.
Jo Walkley thinks that, after cleanliness, the most important items in hotel and pub toilets are quantities of loo paper, soap, plenty of mirrors and good lighting to touch up makeup, and whilst her customers might not appreciate the expensive wallpaper, she still thinks that it's all part of good interior decoration that everyone appreciates.
A number of other Arkell's pubs have recently has their loos refurbished and plan to enter the awards. These include: The Saracens' Head, Highworth. The Bull Hotel, Fairford, The Rickety Press, Oxford and The Moonrakers, Swindon.
After spending practically every day of the last eight months using The Black Horse at Wanborough as his 'office', Debt Collector Neil Davies had seen enough.
Neil Davies swaps debt-hunting for a job behind the bar
So when he heard that the landlord wanted to head off to Cyprus and coach football he dived right in and took over.
"I was working as a freelance debt collector and was in most days with my laptop. I had seen the pub up close and personal and knew how it worked, who the customers are and why people use it. I knew I wouldn't get another opportunity if I didn't seize it quickly," he said.
Neil has seen his fair share of business disasters over the last four years of debt collecting, but is convinced that a well-run pub will not be one of them. "What people want is a sense of community, good food and good beer. That's what the previous landlords worked so hard to deliver and that's why The Black Horse is increasingly popular. Four years is also quite long enough to be a debt collector, receiving regular black eyes and threats from unhappy debtors."
It's not an entirely unfamiliar industry for Neil, however, who trained as a chef and worked in the industry for a decade before his previous job.
Arkell's Brewery director, George Arkell, said: "I don't think we have had a debt collector as a landlord before, but it strikes me that he's likely to understand more than many the potential pitfalls of running a small business."
Neil added: "I've got big ambitions for the pub, which has over four acres of land. I love beer and I love music. I've started regular jazz evenings and plan on hosting music festivals over the summer. I love people, but there wasn't a lot of opportunity to love them in my last job. There is now."
A ground-breaking initiative by Swindon-based Arkell's Brewery, launched just six weeks ago, has been hailed a big success after experienced landlords took over at The Rose & Crown at Ashbury, near Swindon.
Steve Tredwell, Bill Downes & Richard Turner celebrate
In March, Arkell's made the news when it appointed the country's first Brewery Community Liaison Manager to help build links between its rural pubs and their local communities. At the time the brewery was seeking new landlords for The Rose and Crown at Ashbury and the villagers were delighted to be given the opportunity to get involved. Interest was so strong that when the pub's local MP, Ed Vaisey, heard about it he dropped in for a pint to find out more.
Last week Bill and Sandra Downes took over. After a 12-year career in The Navy, Bill carved out a successful career running pubs with Sandra in London and Wiltshire, including pubs for Arkell's. Eight years' ago the couple moved to Spain, but Bill became homesick for the English seasons and they contacted Arkell's just last month.
Bill says it was the active the support of the village that encouraged them to take over the tenancy.
"Rural pubs must have local support to survive and the villagers had set up a pub steering committee to come up with ideas to make the most of their pub."
Village Steering Committee chair, Steve Tredwell, said: "Welcoming Bill and Sandra is a big step forward in making the pub the hub of the local community again. We've got lots of ideas and we'll be supporting our local for the long term." Book clubs and business breakfast clubs are some of the ideas under consideration.
George Arkell, directors at Arkell's, is delighted that the brewery's community initiative is proving so successful.
"Working with the villagers of Ashbury reinforced how important pubs are to their local communities, but sometimes it's easy to forget that those same pubs are businesses and need on-going local support. The villagers of Ashbury have been fantastic."
Richard Turner, Arkell's Brewery Community Liaison Manager, is actively working with all Arkell's 21 rural pubs where they are the only remaining business in their community.
A notice board more than 6,300 miles away has led to a new job for a Gloucestershire traveller.
Ali Neal
30 year old Ali Neal was travelling across Cambodia on the final leg of his world tour when he stumbled on the advertisement for a position in his home town of Cirencester. Knowing he was returning to the UK in April he gave The Golden Cross on Black Jack Street a call to enquire about the position as head barman and front of house supervisor.
"I couldn't believe it when I saw it. I was staying at the FCC Hotel in Siam Reap and had only just got off the phone enquiring about another job in Bristol. I thought it was a joke but was familiar with the pub so thought why not!"
The ad had been placed there by a friend of Golden Cross landlord Mark Lindesay after an email conversation in which Mr Lindesay mentioned that his previous barman had left the venue back in March. Mr Lindesay was a travel journalist and writer in Asia during the 1990's and early 2000's.
"I also thought it was a bit of a joke," explained Mr Lindesay "When my friend suggested it I did not think he would go through with it but am pleased he did. Ali has been here for a couple of weeks now and has just settled straight in."
It was THE colour of the 1970s and 80s, but avocado is definitely off the menu at The Bull at Fairford, currently undergoing a major refurbishment.
The Bull Hotel
As the last hotel bathroom avocado-coloured suite is replaced with white fixtures and fittings, hotel-owners Arkell's Brewery has started on the bars and restaurant.
Most of the investment is 'behind the scenes', however, with new plumbing, heating and customer toilets - although the secret tunnel from the hotel to Fairford's 500-year-old St Mary's Church isn't being refurbished.
Brewery director, George Arkell, said: "Guests want to be warm and clean - so that's where we're investing most - although it's a shame few people will notice when the walls are plastered over."
The Bull hotel dates back to the 17th Century and it was a monastic house, merchant's house and meeting hall before being adapted as a hotel. Until 1910 part of the building served as bank and the entrance to its hidden tunnel, discovered only a few years ago and thought to allow direct access to the church by the monks, is under the chef's office. Arkell's bought the hotel in 1973, and Judy Dudley and her son Mark have run the hotel for over 20 years.
"Old hotels need regular refurbishments, especially one as busy as The Bull," said Mark, "Fashions change too so goodbye avocado, hello sparkling white. Thankfully our four-poster beds never go out of fashion."
The Hotel is planning a party at the end of June when refurbishment is complete.
Retired railway workers from across England converged on The Tavern pub, Kemble last week to reminisce over old times. They came from as far afield as Staffordshire, Shoreman-by-Sea and even Crackington Haven, Cornwall - converging on the pub, which is next door to Kemble mainline station.
Retired railway workers at The Tavern
The group, which started in 1993 is 40-strong, meets monthly at pubs next to train stations across England and consists of retired signalmen, timetable managers and area managers. Members' ages' range from 82-year old former area manager Brian Simpson to 69-year old baby Norman Uzzell.
Norman (far right in attached photograph), a retired railways personnel manager from Wolverhampton, said: "There are lots of groups like ours who meet regularly. Our members tend to be drawn from the management, but there are former train-crew and engineers groups who also do the circuit."
"We all enjoy planning our trips - and if the trains are on time then we know exactly when everyone's going to arrive."
John Rebb, who was responsible for timetabling at British Rail, arrived at the pub on the 12.07 from Bodmin. Phil Ross arrived at 12.38 from Birmingham.
Tavern landlady, Tracey Scott, who only took over behind the bar a few weeks' ago, was delighted to see them. "The trouble is they wanted to know exactly what time I was serving their lunch," she said. "I felt like saying 'The next Cornish Pasty to arrive at your table will be the 1.10pm from The Tavern's kitchens'."
The landlords of The Moonrakers at Stratton at are on the hunt for former students of Pinehurst school.
Bev Neal say's 'come on down' to The Moonies
Pete and Bev Neal, who took over behind the bar at The Moonrakers in February, are on a mission to find old friends in the area and plan to host a series of reunion evenings over the next few months at their pub. The next one will be in July for former pupils of Headlands School.
But first it's Pinehurst School's turn on 17th June. "I grew up in this part of Swindon, and it's about time that I caught up with old friends who haven't yet dropped into the pub," said Bev - who ran Arkell's pub The Manor, Cheney Manor with Pete for years and The County Ground Hotel prior to that, before taking time out of the pub trade "for a bit of a breather", she says.
"One of the reasons we came back into the business was because The Moonrakers, one of the town's best-known pubs, became available - it's got the biggest function room in Swindon and I'm a bit of a party girl.
"It was the only room big enough to host Pete's 50th birthday some years' ago when around 400 people crammed in there, and Arkell's have just done it up so I want to show it off to everyone." Well-known across Swindon, Pete is a former British welterweight boxer.
Bev hopes that everyone will bring their old school photographs along with them and the disco will play 60's and 70's music.
For more information call Bev or Pete at The Moonrakers on 01793 721017.
The Highwayman pub on the A417/419 Cirencester-Gloucester is facing tough trading in June after Gloucestershire Highways announced that the road will close overnight for a month for resurfacing.
Mark Turner at The Highwayman
Landlord Mark Turner, who took over two years ago and has successfully built up the pub's trade, has been told that either the north-bound or southbound carriageway will close every evening from 8pm, Monday-Friday, to 6am the following morning from 31st May - 23rd June for 'essential resurfacing works'.
"This could knock a big proportion of our business on the head during one of our busiest months of the year." he said.
George Arkell, at pub owners Arkell's Brewery, said: "The Highwayman is the busiest it's been ever since the road was built - which must be more than ten years ago. It's a real rural success story - with fantastic food and a great new chef."
Now it looks like the Gloucestershire Highways want to put the boot in. Mark added: "Much of our business is passing trade because of where we are. For those that know the back roads around Winstone and Elkstone I say: Come along and support us, because we really want your custom.
"It's incredibly tough for the licensed trade at the moment and we would have though that the Highways department would have recognised this and done their best to help - it seems such a blanket approach to close the whole north-bound or southbound carried when they are resurfacing one carriageway at a time. I thought that's what bollards are for."
The Highways agency has already told the pub that it cannot do contraflow, because it would cost too much money.
Similar resurfacing work was carried out the month Mark took over The Highwayman less than two years ago, so he is bemused as to why it is happening again so soon.
"It knocked our trade then, and it will do so again," he said. "We work more than 12-hour days in this trade, and we love what we do but when what appears to be a 'jobs-worth' department come along and threaten your livelihood, it is a bitter pill to swallow."
Arkell's is launching Wiltshire Gold, its first new regular beer to be brewed and available all year round since 2003.
At 4% ABV, Wiltshire Gold is a light amber colour using Styrian Goldings with a gentle floral, hoppy aroma and a sweet, malty, hoppy taste.
Wiltshire Gold will be available across Arkell's estate of pubs from Monday 9 May onwards.
According to brewery director, George Arkell, it complements the Arkell's family of regular beers by adding a lighter ale to the range.
"Our customers' tastes are diverse. By adding Wiltshire Gold to our regular brews we feel that we now have a range of beers to appeal to real ale drinkers across the board." he said.
In 2003 Arkell's brewed Moonlight, paying tribute to 80-year old Peter Arkell's moonlight RAF flying sorties into occupied France during World War 2. Launched as a special, it was added to Arkell's regular stable of beers thanks to strong customer demand.
"After Moonlight, it was definitely time for some sunlight and that's how we think of Wiltshire Gold," said George.
Don Bracher, head brewer at Arkell's, explains: "Wiltshire Gold is very similar to our Summer Ale which has been a regular seasonal hit for the brewery for over ten years and which many people are always sorry to leave behind as winter approached. Now it can be summer all year round."
Arkell's stable of year-round beers are:
2B.
At 3.2% a lighter beer brewed constantly since the early 1900s
3B.
4% ABV. First brewed in 1910 and has been affectionately known as BBB or 3B by customers ever since. (One Swindon landlord says 'BBB' stands for "Big Boy's Beer".)
Kingsdown.
5% ABV. The strongest regular Arkell's beer, originally brewed as a special beer to commemorate Swindon Town Football Club's League Cup triumph in 1969. It went into regular production in 1976.
Moonlight.
4.5% ABV. Brewed in 2003 paying tribute to 80-year old Peter Arkell's moonlight RAF flying sorties into occupied France during World War 2. A special blend of malts and English Fuggles and Susan hops to give a beautiful golden colour, lingering taste and toasty aroma.
Smooth.
3.6% ABV. Satisfying the demand for 'smooth' beers, its lower alcohol content makes it a lighter alternative to other 'smooth' beers which are available.
And of course:
Arkell's Czech-style Pilsner, launched in 2009.
3.8% ABV. Brewed in the classic traditional Czech fashion, using Czech hops such as the Saaz. Bottom fermented and cold-conditioned.
All hands to beer pumps for Help for Heroes
It will be all hands to the pumps at The Riverside Inn, Lechlade on 4 June when hundreds of walkers raising money for Help for Heroes descend on the pub after completing the Thames Challenge, a 16-mile walk starting at Newbridge.
Dave Lewis 'tanked up' and ready to go
The walk is being organised by Dave Lewis, a Hercules Ground Engineer who has been on Operations in Iraq and Afghanistan as part of a crew.
He said: "We have transported badly injured personnel from the more remote areas of the country, as well as the coffins of our fallen troops. As part of my rehabilitation after an injury, I spent time on courses at Headley Court and witnessed the same injured troops being treated and getting used to false limbs. These experiences persuaded me get involved with Help for Heroes."
Part of his rehabilitation was to do a lot of walking and in September 2009 he organised the first Malvern Challenge, when more than 100 walkers taking part. This event has grown and been run annually ever since. This year, after becoming the Oxfordshire County Coordinator for Help for Heroes, he has added this second event to his fund-raising calendar.
"With RAF Lyneham closing and moving to RAF Brize Norton in Oxfordshire I thought it would be a good way to introduce the Lyneham personnel to the area and to Brize Norton personnel. It will also introduce everyone to the Thames path, the pubs along the river and the beautiful town of Lechlade."
When Dave approached The Riverside Inn, Arkell's Brewery immediately threw their weight behind the idea and offered him the use of the pub for the day - which sits on the Thames path and has big river-fronted gardens.
George Arkell, brewery director, said: "It's a great idea and we are even badging one of our beers especially for the day. Dave's team are also aiming to raise funds for 'Beer for the Boys', which we thoroughly approve of."
'Beer for the Boys' is a charity run by 216 Sqn, which provides a beer for every person returning from Afghanistan on one of their Tristar aircraft.
Dave added: "I have been the recipient of a beer many times on my return to the UK and it is a very welcome drink. It also makes you feel like people are thinking about you and appreciate what you do."
Dave adds: "The response to this first Thames Walk has been amazing with many Lechlade businesses getting involved and walkers starting to register."
The 16-mile walk runs along the Thames Path from Newbridge to Lechlade taking in five pubs en route. There is also the option of a 12 mile walk starting at The Trout at Lechlade or an 8 mile walk from The Swan at Radcott.
At the finish in Lechlade, walkers will be presented with a medal and there will be a raffle/auction, entertainment and a barbecue - all taking place at The Riverside Inn.
Visit: www.events4h4h.org.uk for details and how to register for the walk.
http://www.riverside-lechlade.com
84-year old Roger Partridge refilled the shelves of the Kingsdown Inn for the last time today after working at the Arkell's pub for 20 years, first as the gardener and then inside bottling up and as general help.
James Arkell thanks Roger Partridge for 20 years' at The Kingsdown
Kingsdown landlords John and Liz McGregor threw him a farewell party and brewery chairman James Arkell came along to say a personal thankyou to probably the oldest bottler in town.
After a career working for the RAF in Iraq during the war, at Short Brothers, in the stores at Swindon's railway works and at Pressed Steel, Thamesdown Council and Nationwide Roger retired once before becoming bored and offering to look after the gardens at The Kingsdown Inn at Stratton.
He began bottling up a few years later and enjoyed the bustle and friendliness of the busy pub.
"I only live down the road and it's been great to earn a bit of money, then to put it back behind the bar in the evenings when I come in and have a drink with my friends," he said.
But at 84 he decided enough was enough, and while he still plans to be a regular on the customer side of the bar, he think's it's time to put his feet up during the day. Next week he's off to Wales to visit his younger brother Clive, 69, who lives in Barmouth.
"I won't be there long, though, because their local pub's closed down. And anyway, there's no place like home, especially when it's close to a pint of beer."
James Arkell said: "He's a wonderful example to us all - but if he think it's time to bottle out at 84, we'll miss him, but we salute him. It must have been all the Arkell's that kept him fit and active."
More than 30 children were queuing to get in when landlords Dave Preston and Rebecca Mallows threw open the gates to their new children's play area at The Sun at Coate Water.
Sun and children shine at The Sun, Coate Water.
"The Sun was definitely shining for us the day we opened it and word got out about the new play area so we hope for a summer of hot and busy weekends for everyone" said Dave, who has been running the busy Arkell's pub for two years.
Since Dave and Rebecca took over The Sun it has got busier and busier - but before Dave took over he'd never pulled a pint in his life. This former employee of Swindon-based Threadneedle Investments spent most of his life commuting between Swindon and London.
He hasn't got a minute's regret at leaving his desk-based former life behind though - especially when the sun comes out and the pub gardens are alive with families enjoying themselves.
"I love running a busy pub, and Arkell's investment in the children's area make sound financial sense, as parents will come and relax more as they know their children can play safely and happily."
The new play area has specially-designed safety flooring and all-new play equipment.
More than 30 children were queuing to get in when landlords Dave Preston and Rebecca Mallows threw open the gates to their new children"s play area at The Sun at Coate Water this week.
"The Sun is definitely shining for us this weekend, and word got out about the new play area so we're hoping for a hot and busy weekend for everyone" said Dave, who has been running the busy Arkell's pub for two years.
Since Dave and Rebecca took over The Sun it has got busier and busier - but before Dave took over he'd never pulled a pint in his life. This former employee of Swindon-based Threadneedle Investments spent most of his life commuting between Swindon and London.
He hasn't got a minute's regret at leaving his desk-based former life behind though - especially when the sun comes out and the pub gardens are alive with families enjoying themselves.
"I love running a busy pub, and Arkell's investment in the children's area make sound financial sense, as parents will come and relax more as they know their children can play safely and happily."
The new play area has specially-designed safety flooring and all-new play equipment.
Arkell's Brewery is proud to announce that, in recognition of Wootton Bassett's new royal charter status, it is brewing a special new beer called Royal Bassett Ale in tribute to the townspeople who have turned out, rain or shine, to honour fallen servicemen as their bodies are brought back home.
Head Brewer Don Bracher, Collette Parsons, manager of the Sally Pussey Inn at Wootton Bassett, James Arkell, Chairman Arkell's Brewery
The beer is now available and £10 from each barrel will go directly to The Soldiers Charity, formerly The Army Benevolent Fund, which gives lifetime support to serving and retired soldiers and their families.
Arkell's has a long association with the services. Peter Arkell, who died last year, flew as an RAF pilot behind enemy lines during the Second World War. Brewery Chairman James Arkell is a retired Lieutenant Colonel of The Royal Wiltshire Yeomanry, his son George, who is also a director at the brewer, is currently serving as an officer in the same regiment. George's brother Captain John Arkell of the Light Dragoon Guards was wounded on his second tour of Afghanistan in 2009 when an explosion hit part of his 30-man patrol in Helmand Province.
James Arkell, who has attended a number of repatriation ceremonies, said: "We have all been personally and immensely touched by the respect shown by the townspeople of Wootton Bassett to our servicemen. It is both a deep honour and privilege to be able to do this."
Head brewer, Don Bracher, added: "I have friends who turned out every week to pay their personal tribute to those who have fought and died on this country's behalf. This is our small tribute to those who wish to quietly but publically recognise the enormous sacrifice that so many or our armed forces have made."
Ten year old Millie Hemphill with Head Brewer Don Bracher and George Arkell
Ten-year old Millie Hemphill has won a competition held by Upper Stratton's Ruskin Junior School and Arkell's Brewery to come up with a name and design for the brewery's Royal ale, which will be on sale in Arkell's pubs across Swindon from early April.
Ten-year old Millie Hemphill has won a competition held by Upper Stratton's Ruskin Junior School and Arkell's Brewery to come up with a name and design for the brewery's Royal ale, which will be on sale in Arkell's pubs across Swindon from early April.
Her name for the Royal beer is Blue Sapphire. Millie said: "I named the beer because of the engagement ring Prince William gave to Kate Middleton."
Millie's name and design for the beer was chosen from almost 100 entries from Ruskin pupils and brewery director George Arkell, along with Head Brewer Don Bracher, visited the school last Friday to announce the news.
George said: "We were absolutely delighted at the number of entries we received for this competition and we had a really hard time to come up with the eventual winner. We did draw up a shortlist of five but Millie won because her chosen name matched her lovely design for the pump clip. She had obviously spent a lot of time thinking about the project and doing the design. Well done Millie."
The short list of five included: Georgia Simms, Class 7 who came up with the name of Royal Windsor, Adam Crook, Class 10: Royal Ale. Megan Attwood, Class 4: Royal Hearts and Kayleigh Beveridge, Class 7: Wiki Malt Ale (a clever anagram of William and Kate).
Blue Sapphire will be sold as cask ale only, and available in polypins for local and street celebrations.
It will be brewed from Organic First Gold Hops and have an ABV of 4.7%.
For more information or to reserve or buy and barrel, contact Arkell's Brewery on 01793 823026.
After a major investment three years' ago in The White Hart at Stratton, Swindon, Arkell's Brewery has just completed a further stage of investment in one of its largest pubs by converting the restaurant into a brand new carvery for the town.
George Arkell checks out new carvery at The White Hart at Stratton with Richard Crickmar
Managed by Richard Crickmar, who also manages one of Arkell's most successful pubs, The Tawny Owl at Taw Hill, The White Hart opened its doors last Friday and had a busy first weekend.
Brewery director George Arkell, said: "After some years out of favour, the carvery concept is proving very popular again, probably because it's a great way to cater for the diverse tastes of all the family without blowing the budget.
"The White Hart at Stratton was the obvious choice for us to prove this: It's a spacious building, with a big car park and just off one of Swindon's busiest junctions: the A419/Oxford Road roundabout."
The original carvery concept dates back many decades and probably originated from traditional gentlemen's clubs where a range of traditional roast meats and vegetables were displayed in the dining rooms. The concept was popularised in the 1970s and 1980s when some pub and restaurant discovered that it was a great way to offer fresh food to the increasing number of people who were starting to eat out regularly.
As tastes changed in the 1990s towards more 'gastro-dining', the concept died away but as people are now demanding good food at competitive prices the carvery is now enjoying a resurgence in popularity as diners remember that because all the food is on show, they know exactly what they're getting and the final bill often works out cheaper because there's less waste.
Well known local landlords Mickey Liquorish and Ali Wright along with many of their team who for years ran The Bunk at Curridge have taken over at nearby The Fox and Hounds, Donnington near Newbury, Berkshire and plan to rename the pub as a tribute to its charismatic former landlord, Harry Coates.
Mickey Liquorish, left, Ali Wright, seated right, George Arkell, right outside The Fox & Hounds with pub staff and Arkell's Painting team.
Arkell's Brewery, which owns the pub, has set its painters on the case and from next month the pub will be renamed Harry's Bar and Kitchen.
Harry is remembered as one of the best landlords in England by many around Newbury, despite having died a few years ago. "Harry was the most professional landlord I've ever met," said Mickey. "He remembered all his customers and their favourite drink; he was the perfect host and a legend that I was lucky enough to know."
The most famous Harry's Bar in the world lies in Venice and boasted famous customers such as Ernest Hemingway, who spent many months writing novels there, Charlie Chaplin and Aristotle Onassis. Mickey and Ali say that everyone's welcome at Harry's Bar and Kitchen at Donnington, whatever their name - and if anyone wants to write a best-selling novel there, there's a perfect table with strong wifi connection in the corner.
George Arkell at Arkell's Brewery, said: "There are a lot of similarities between Mickey and the famous Harry Coates, both with big personalities and the gift for being a great landlord. As there are many Fox and Hounds pubs around the area we were very happy with Mickey and Ali's suggestion that we rename the pub. One thing is for sure: As a team, Mickey and Ali are unique and so is Harry's Bar and Kitchen."
Arkells has appointed the country's first Brewery Community Liaison Manager to get rural pubs and parish councils working together. Richard Turner, who has over 30 years' experience in the brewing industry, will work with Arkell's rural pubs to build links with local parish councils and communities helping to sustain rural and pub life.
Neil Irvine, Ashbury Pub Steering Committee, Richard Turner and George Arkell, Arkell's Brewery and Ashbury villagers turn out to support new rural pub initiative.
Brewery chairman James Arkell spearheaded the move as rural pubs are at particular risk of rising costs and difficult trading conditions. "With rural post offices and village stores closing, the role of the village pub is changing and there are opportunities for these pubs which weren't there before," he said. "If new initiatives are supported by the local community, they could improve a pub's viability and reintroduce local amenities which have been lost. Richard will work with the local community and pub landlord, to identify what is and isn't practical and make viable initiatives happen."
Richard Turner was Arkell's Free Trade Director before retiring a few years ago. He said: "The current issues facing rural pubs aren't new, but have been exacerbated over the last few years with the spiraling cost of utilities, staff and the smoking ban. Where local post offices have closed, a number of Arkell's pubs have already taken the initiative to offer rural postal services. Others sell grocery essentials such as milk, bread, eggs and daily newspapers. This benefits everyone. We are encouraging input and support from local communities where this has yet to happen."
Richard will also work directly with pub landlords to secure rural rate relief and reduce energy and utility costs. Other initiatives such as alternative uses for a pub will also be considered.
"Creative, lateral thinking is needed, and that's where we hope local communities will come forward," he said.
At the Rose and Crown, Ashbury near Swindon the local community is already firmly on board. The pub, with its restaurant and letting accommodation, is being run by relief landlords Barry Barker and Malin Ricknell who have been so impressed with village support they are considering applying to take over the license permanently. When the previous landlords announced they were leaving in February, Arkells invited the village to tell them what they wanted from their local pub. At the first meeting the pub was packed with over a hundred locals wanting to have their say and a village steering committee has been established to share ideas and support the brewery.
The Rose & Crown lies in the centre of Ashbury, a pretty village at the foot of the Berkshire Downs in one of the most scenic areas on the borders of Wiltshire and South Oxfordshire. It has not been immune to the economic downturn and recently lost its village shop.
Leading the steering group is local man Steve Treadwell. He said: "The Rose & Crown is woven into the fabric of our community. It is the hub of the village and we are delighted to be able to work with Arkell's to find the right tenant.'
Ashbury has an impressive background, attracting celebrities such as Jude Law and more recently local neighbour legendry leader of The Who, Pete Townshend. It has an enviable location at the foot of the Ridgeway National Trail and famous White Horse Hill draws walkers and tourists from far and wide.
A Jericho pub which looked destined for permanent closure is the second pub in Oxford to have been rescued to be reopened by Wiltshire brewer Arkells.
The Radcliffe Arms on Cranham Street which closed in July 2010, has been bought by Arkell's from Scottish and Newcastle Breweries. The new landlords will be Chris Manners and Leo Johnson who have been running the hugely successful Rusty Bicycle in Magdalen Road, Oxford since Arkell's bought old pub The Eagle to refurbish, rename and reopen it in 2009.
Brewery director, George Arkell, said: "We are absolutely delighted to be able to buy and reopen this pub. It's had an unhappy history since the local council sold it in 2009 but we want to repeat what we have done at the Rusty Bicycle and invest money and tender, loving care in the building before reopening to sell well-kept real ale and good food. Chris and Leo are the perfect men for the job."
He added: "When we reopen the pub, we hope that local people will come in, enjoy themselves and put their pub back at the heart of the community."
Chris and Leo will continue to run the Rusty Bicycle alongside The Radcliffe Arms. Arkell's took possession of the pub this week and will spend 6-8 weeks refurbishing and refitting the pub before reopening in early April.
Chris Manners, George Arkell and Leo Johnson outside The Radcliffe Arms
The Radcliffe Arms on Cranham Street which closed in July 2010, has been bought by Arkell's from Scottish and Newcastle Breweries. The new landlords will be Chris Manners and Leo Johnson who have been running the hugely successful Rusty Bicycle in Magdalen Road, Oxford since Arkell's bought old pub The Eagle to refurbish, rename and reopen it in 2009.
Brewery director, George Arkell, said: "We are absolutely delighted to be able to buy and reopen this pub. It's had an unhappy history since the local council sold it in 2009 but we want to repeat what we have done at the Rusty Bicycle and invest money and tender, loving care in the building before reopening to sell well-kept real ale and good food. Chris and Leo are the perfect men for the job."
He added: "When we reopen the pub, we hope that local people will come in, enjoy themselves and put their pub back at the heart of the community."
Chris and Leo will continue to run the Rusty Bicycle alongside The Radcliffe Arms. Arkell's took possession of the pub this week and will spend 6-8 weeks refurbishing and refitting the pub before reopening in early April.
The Lord Lyon at Stockcross has beaten off tough competition to be awarded the hotly-contested Community Pub of the Year for 2011 by West Berks CAMRA (Campaign for Real Ale)
Mark Genders at The Lord Lyon
Customers nominated the Arkell's pub for an impressive 24 distinct reasons, according to West Berks Camra. Too numerous to list in full, these include: making the pub's garden available to local schools for projects (including 'meet the chicken' and vegetable gardening); hosting a party for the last night of the Stockcross pantomime; providing a venue for the village's book group, bridge, guitar and knitting clubs; supporting the local cricket and football clubs; aiding charities including the Sutton (village) hall.
The pub is named after a famous thoroughbred racehorse which won the three prestigious races that comprise the Triple Crown in 1866.
James Arkell, Chairman Arkell's Brewery, said: "We are thrilled that Mark's hard work at The Lord Lyon has been recognised by West Berks CAMRA. He's a fantastic landlord, a real professional, who works almost around the clock to make sure that the pub is at the centre of the local community. His beer is excellent and since he took over we have had to double the number of real ale hand pulls in the pub."
On hearing that the pub, which he has been running since April 2010, had won the award, Mark said "We're very pleased, it's marvellous! It recognises all the team's hard work."
Adrian Bean, Chairman of West Berkshire CAMRA, said of the Lord Lyon, 'What impressed me about the pub was the range of local events that were mentioned as happening at the pub or being supported by the pub. These included the village book club, the Guitar club, children's parties and prizes for village events. The fact that people felt that the pub acted as the hub of the village was also very important.'
West Berkshire CAMRA thanked everyone who took the trouble to nominate a pub for the award.
Hazel Munro, the West Berkshire Pubs Officer said: "Now is a good time to go out and find more about your local and its ties to the community. We will be opening nominations for the 2012 award within the next two months. So do your research and keep an eye on the website so you can put your pub forward for the next award."
One of Swindon's most formidable landlord teams is back after three years out of the business. Former British welterweight boxer Pete Neal and his wife Bev have are back running The Moonrakers, Stratton. The couple previously ran The Manor at Cheney Manor for nine years and The County Ground Hotel.
Amy, Bev, Pete and Sarah Neal, and Sarah Armstrong.
At the height of their popularity at The Manor, one of Arkell's busiest town pubs, Bev was serving almost 150 Sunday lunches every week and is hoping to repeat this success when she starts serving Sunday lunches from March. But most of all, she says, she's going to make sure The Moonrakers returns to its former role as the centre of the community of Stratton.
"The first thing we did when taking over was to ask Arkell's to rebuild the wall between the public and lounge bar/dining area," said Bev. "I want to be able to invite my friends in for a nice glass of wine, without hearing the lads cheering their team on Sky sports. That way, everyone enjoys themselves and old and young family members feel welcome."
The couple also plan on having live music on Saturday nights - but it won't be rock and roll - more 1970/80s music as well as jazz and blues.
Since leaving The Manor a few years ago, because they needed 'a bit of a breather' from pub life, the couple have been busy buying and renovating houses, but when they heard the tenancy for The Moonrakers was becoming available, they jumped at the chance - and this time they have brought their entire family in to help.
"Pete held his 50th birthday party in the function room a few years" ago - there were more than 400 people crammed in there and it was a fantastic night," said Bev. "Now both our daughters have given up their jobs to help us run the pub so it's going to be a real family affair."
Brewery chairman, James Arkell, said: "We are thrilled to welcome Pete and Bev back. I can't think of any other couple I would rather have running one of Wiltshire and Swindon's most iconic pubs and putting it back on the map."
It's Calne's biggest hotel, now new manager Jack Clarke hopes to develop a reputation for food to match, so this week he set out with a plate of squidgy chocolate brownies and the new menus for The Lansdowne Strand Hotel.
Jack Clarke offers brownies and a new menu to a local Calne Shopper
"I wanted to offer local people a taste test and the feedback was great," he said. "They say a way to a man's heart is through his stomach - and it seems to go for ladies too as I'd hardly got further than the library across the road before my plate had been cleared and I had to go back to the hotel kitchens for more."
This is 25-year-old Jacks' first managerial role for Arkell's Brewery, which owns the hotel, after having undergone a thorough training with the brewery over the last two years.
"The hotel is historic, in a great location and I can put my training into action," he said. "Being a successful manager means long hours, but I'm not in the least afraid of hard work and as the hotel's got a thriving bar, coffee lounge and function room trade, the time goes fast. Now it's time to beef up the restaurant with a new chef on board - even if it means more working hours for me!"
Jack did some research and went around the town looking at what else was on offer. "What Calne seems to lack is unpretentious food made from good quality produce, so that's what we've put on the menus," he said. "We also want the hotel to remain firmly at the centre of the community so we give 20% discount cards to any senior citizens who come in and ask - and for children under 12 too."
James Arkell, Chairman at Arkell's Brewery which bought The Lansdowne Strand Hotel in 2007, said: "Running a busy town centre hotel is a big responsibility but Jack's got a great attitude and he certainly earned brownie points from shoppers in Calne last week."
Jack added: "It's been an amazing few weeks and best of all, the locals have really supported me and for that I thank them all."
Nearly 200 people turned out for Arkell's Prospective Landlords Day at The Tawny Owl, Taw Hill, Swindon.
Visitors came from as far afield as Manchester, Swansea and London, as well as many local people, all keen to see what was involved.
Brewery director, George Arkell, said: "Arkell's Brewery has around 100 pubs across The South and West and we're always on the look-out for good landlords."
He added: "We were thrilled with the number of people who came through the doors yesterday. It was a great opportunity to meet so many people and share our experiences of working in the industry and running a pub. We usually have some vacancies across our pub estate and we hope we can help some of the new and enthusiastic people we met yesterday into a new career in the licensed trade. It's all about matching the right person to the right pub."
It takes a certain sort of person to be a landlord, according to George. "A good landlord needs flair, spirit, personality and a liking of your fellow man (and woman)," he said. "We can't write a job description for the perfect pub landlord: What they need is the 'pub factor' - we know it when we meet them, and when we do, we give all the help they need.
"We are a 160-year old family brewery with great pubs," said George "To us, it's absolutely all about the people and the beer, and that's the way we want it to stay."
For more information on how to become an Arkell's landlord visit www.arkells.com
Visit http://www.youtube.com/watch?v=7sLc7qS206w to find out more.
The Lord Lyon pub at Stockcross near Newbury is turning the age of austerity to the village's advantage by making an unused piece of land next to the pub into a kitchen garden - with the help of some of the locals.
Mark Genders and one of the as yet un-named chickens
Landlord Mark Genders has also installed a dozen Rhode Island Red chickens who felt so at home that they began producing eggs for the pub kitchen even before he'd had a chance to christen them.
"The chickens are so productive that we've been trying to think of lots of eggy recipes for the pub," said Mark, who has been tenant at the Arkell's Brewery-owned pub for less than a year. "Without doubt our egg mayonnaise sandwiches are the best I've ever tasted - especially when the mayonnaise is home-made."
Mark is asking the pupils at Stockcross Primary School, near the pub, to come up with names for the chickens.
It might only be January but the garlic, planted late last year, is already starting to grow and Mark and his support crew of retired villagers are starting to plan the year's crops.
"We're buying seeds in bulk and sharing them around the village to save money," adds Mark. "We'll grow all our own salad plants and we'll use heritage vegetables - commonly grown long ago and which generally have more flavour than the conveyor-belt supermarket vegetables many of us are used to."
George Arkell at Arkell's Brewery, said: "I hope Mark will be paying his expert gardeners in cabbages, carrots and eggs. More seriously, it's fantastic to see Stockcross residents getting involved and speaks volumes for local community spirit."
Start a discount club for regular customers - a few pennies off a pint, and meal discounts, can often encourage customers to stay longer.
Thanks to a little help from pub owner Arkell's and his friends and fellow local pub landlords, Keith Adams was up and running straight away at The White Horse at Woolstone near Shrivenham - just a week before Christmas with a foot of snow on the ground.
Keith Adams outside The White Horse, Woolstone
"It was great," he said. "The thing about rural pub landlords is that we're all in it together, and having worked as a landlord in this area before, I know everyone and they know me. That was a great help when faced with snow and ice the day I moved in."
Having run pubs around Wiltshire and Oxfordshire for years, Keith had decided to return to his native Ireland early last year, but Arkell's boss George Arkell called immediately when the tenancy of The White Horse at Woolstone became vacant.
"I spent just five months back in County Antrim before coming back here, and it's great to be back," said Keith.
"The White Horse is an iconic local pub and is always very busy in the summer with walkers from White Horse Hill and The Ridgway. In the winter it's quieter because it's tucked away, so I want to build up the winter trade by offering everything from baguettes and soups for the walkers to gastro-pub food for those who love it."
Keith is also planning to appoint a top-notch chef. "People around here expect the best," he said.
George Arkell said: "It's great to have Keith at The White Horse and I'm not surprised at the camaraderie of his fellow local landlords. We all rallied around to get the pub up and running with him behind the bar during the coldest winter in 120 years."
Everyone loves a pub quiz. Here are some ideas:
Smell, Touch and Taste Quizzes, smell quizzes available from Freequizes.co.uk, touch - place everyday objects in sealed jiffy bags to pass round and guess, taste- use chunks of different cheeses or different flavoured crisps to guess
Put your business on the map, the Google map that is: Google World - it is a modern world so put yourself ahead of the competition in internet searches. Simply visit google.com, click on googlemaps and they'll guide you through the process. It takes less than ten minutes.
Organise a pub outing to your local brewery or a day at the races. Everyone loves looking forward to a day out - and it helps to create a community within the pub.
Start selling herbal & detox teas, alongside your coffee offer to help your customer's New Year resolutions.
Raffle a meal for two on Valentines night for just a pound a ticket. You'll probably raise more than the meals would cost, it will promote your menu and you will still gain drinks sales from the table - a win, win situation
Take a moment to look at your pub as a customer. Would you want to spend time here with friends & family - what can be improved?
New Year's Eve tonight but Burns night's on 25th Jan. Offer Haggis, Tatties & Neaps supper with a wee dram to all "traditionally" worn kilts
New Year New Wine Menu. Launch with a customer tasting session. Ask your wine company to provide wine & host,they want to drive sales too.
On New Year's day offer complementary black coffees to all customers who make it back in the next day after joining in your pub's previous night's celebrations
Today's Landlords Tip
Serve Hot toddies on the bar to chase away winter colds, and orange juice to top up vitamin C levels.
Arkell's Brewery chairman, James Arkell presented Prospect Hospice Chief Executive, Angela Jordan, with a cheque for £4,000 raised during Arkell's Beer Festival, held in September.
Arkell's Directors present £4000 cheque to Angela Jordan of Prospect Hospice.
(Left to right: George Arkell, Don Bracher (head brewer), Steve Berry, Angela Jordan, Teresa Hill, James Arkell, Nick Arkell, Craig Titchener)
The festival, which attracted more than 800 people, was the best yet according to Sales Director Nick Arkell.
Over 2500 pints were consumed from the forty barrels of real ales donated from Arkell's and fellow family brewers across the country by visitors, who started pouring through the brewery's gates before the official opening by the Mayor of Swindon.
Prospect Hospice cares for more than 1600 patients each year and receives just 26% of income from statutory organisations. Each year it must raise more than £4.5 million to continue providing care the community relies on.
Alongside the real ales, there was entertainment throughout the afternoon, including vintage fire engines, motor cyles and steam engines, musical entertainment and even the Morris Dancers, as well as the opportunity for visitors to enjoy tours of the historic brewery.
James Arkell, who is also Vice Chairman of Prospect Hospice, said: "We love the atmosphere of the beer festival and the weather was wonderful throughout the day. Practically all our staff gave up their weekend to make sure the day went with a bang. As ever, our visitors were generous with their time and their donations - it's a wonderful sum to have raised for a hugely worthwhile charity."
Angela Jordan at Prospect said: "From everyone at Prospect Hospice, we thank the team at Arkell's for raising funds at their beer festival, and also everyone who came along to help raise the astonishing £4,000. It's a very welcome boost for us, and will make a real difference to the care of patients and families this Christmas and into the new year."
Arkell's Brewery Top Landlords Tip Day 2
Sell gift vouchers, if your customers enjoy themselves what better gift could they give than a good time at your pub - the original gift experience
Christmas and New Year are generally the busiest for pub landlords but January is often a different story.
Julie Moss & daughter Liberty show off White Hart Whitchurch's painted bollards - part of a community stunt which the pub helped to pioneer.
To support their landlords during one of the traditionally quietest months of the year, Swindon-based Arkell's Brewery will offer one top tip to help encourage customers through the pub door every day from now until the end of December.
Every tip will be on Arkell's website and announced daily via Twitter (ArkellsBrewery).
Brewery Director, George Arkell, said: "It's tough for landlords at the moment, and we are helping them as much as we can. These tips are pint-sized ideas that our training and recruitment manager, Julie Moss, is using in her pub in Hampshire. They're tried and tested and have boosted her trade. Many landlords are already following these tips, but we hope they act as a reminder and will inspire others too."
The Brewery is kicking off the campaign by offering three top tips today:
Top Tip 1: Snow must go on! Snow & Ice forecast this week. Clear & salt steps & car parks, a safe customer is a returning customer.
Top Tip 2: Strike reciprocal discount offer with local taxi firm so customers using them to/from pub get discount on taxi fare & food bill
Top Tip 3: Serve free toast before 11am to any customer ordering and paying for a hot drink.
Arkell's Brewery is hunting for people with pints of passion, shots of drive and a spirit for hard work when it throws an open day for new landlords at The Tawny Owl, Taw Hill, Swindon on Tuesday 25 January 2011 from 1pm - 8.30pm.
Nick, James & George Arkell hope to entice new landlords to Arkell's Brewery
Brewery director, George Arkell, said: "Arkell's Brewery has 100 pubs across Swindon, Wiltshire, Gloucestershire, Oxfordshire, Berkshire and Hampshire and we're always on the look-out for good landlords. At this time of year many people consider a change in career, so we're offering a look at the licensed trade."
Julie Moss at The White Hart at Whitchurch, Hampshire, loves being a landlady so much, she's made a YouTube video about how others can do it too.
Julie has run the pretty town centre hotel alongside husband Andy ever since Arkell's bought it in 2004. She said: "Running a pub is getting a pretty hard press at the moment, but I've not regretted for a day our decision to make this our career. We've got two small children and a great life. I want to share what it means so the White Hart team got together and made a short video."
It takes a certain sort of person to be a landlord, according to George. "A good landlord needs flair, spirit, personality and a liking of your fellow man (and woman)," he adds. "We can't write a job description for the perfect pub landlord: What they need is the 'pub factor' we know it when we meet them, and when we do, we give all the help they need."
Julie adds: "Running a pub requires dedication and some money of your own to invest, but if you're the right person at the right time of your life, it's the business."
"We are a 160-year old family brewery with pubs, not a big pubco," said George "To us, it's absolutely all about the people - and the beer, and that's the way we want it to stay."
For more information on how to become an Arkell's landlord visit www.arkells.com or come along to the event on 25 January. Contact Arkell's Brewery for more details on 01793 823026.
Up to 21 'nuns' will be on stage at the Bingham Hall in Cirencester this Saturday (December 11) raising money for Cancer Relief.
Indefatigable Arkell's landlady Sharon Scrivens from The Bee's Knees, Watermoor, Cirencester is organising the "Bad Habits" event which features regulars from the pub dressed up as nuns and performing well-known songs, all for charity.
The 'nuns' are not just female - they include five or six brave rugby players and the concert is called Rocking around the Christmas Tree.
Sharon, a well-known local fundraiser, started up Bad Habits last year with a bunch of friends from the pub and they put on their first show during the summer. It was a sell-out. She's now being asked to arrange shows for various pubs and charitable organisations around the town - and has even got a booking from the British Legion for next year.
Sharon is a very successful Arkell's landlady and really looks after the local community. She'll deliver lunches to housebound senior citizens who live nearby and has raised thousands for charities in the past. She's also got a very loyal customer following who will turn out rain or shine to support anything she does. Her husband Nigel Scrivens played rugby for Gloucester, clocking up an impressive 250 games before he retired.
The concert at the Bingham Hall is a big fun singalong and includes supper. Tickets are £15 available on the door or by calling the pub. Tel. 01285 652112.
Locals visiting The Crown at Broad Hinton near Swindon will be drinking some of the best-tasting beer in Wiltshire after new landlords, Alla and Dave Wells took over last month.
Alla & Dave Wells
Alla is a professional beer taster and before moving in as landlady to the Arkell's-owned pub, spent years providing professional consultancy to breweries across the UK.
Russian-born Alla, also a qualified lawyer and teacher, lived in St Petersburg before marrying Dave and moving to the UK 12 years ago.
Now she is making sure her beers are in top quality condition for drinkers at the pub.
"Word soon got around and the locals drunk the pub dry of beer on our first night behind the bar," she said. "Since then we've almost quadrupled the amount of beer we've sold and added Arkell's JRA and Moonlight to our regular beers. Our customers do seem to like them."
George Arkell, brewery director, said: "This is just the sort of landlady we love. She appreciates good beer and can offer advice to customers on what to taste for and how to drink real ale for maximum enjoyment. Beer is so much tastier than vodka."
For husband Dave, this is a second career after his first as a photographer.
"I met Alla whilst working on a job in St Petersburg and we kept in touch as pen pals before getting to know each other better when I returned to the city. Little did we know then that 12 years later we'd be living in one of Wiltshire's prettiest villages close to the famous Ridgway footpath with a five-year old boy and running one of Arkell's best pubs."
The couple took over employment of all the staff from the previous landlord, many of whom have been there for many years, and promoted Oliver Moody to chef.
He said: "I worked here for almost a year under the previous landlords and I'm thrilled to now have full responsibility in the kitchen. We're keeping the most popular menu items including the Sunday carvery and the fabulous fish and chips, and introducing a select number of new dishes. We're also buying a lot locally - sometimes very locally when we're offered birds from the local shoot: There are no food miles in a local pheasant!"
The Crown, Broad Hinton - more info
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There seems to be little sign of the cold weather ending, and as households across the country turn up the thermostat, Arkell's Brewery is urging everyone to keep heating costs down, spirits up and conversation flowing by going down to their local.
Arkell's beer is still being delivered despite the snow!
According to Tom Lyon an energy expert from U-Switch, speaking on BBC Breakfast this week, the cost of heating the home could almost double as people keep their heating on for longer.
And for those who live alone, with the curtains drawn and the doors closed, there's also the threat of social isolation which, according to a report by psychologists from the University of Toronto, makes people feel colder still.
Heading down to the pub will not only keep your own costs down but could help keep you healthy and happy according to The Family Brewers of Britain, which represents the oldest family brewing companies across the country.
The organisation, of which Arkell's is a member, says that beer is packed with many of the nutrients the body needs for a healthy diet. Unlike other alcoholic drinks it's full of vitamins, minerals and has a water content of 93 per cent. In general, lower strength drinks such as ale, have been shown to be absorbed more slowly from the stomach leading to lower blood alcohol concentrations. Moderate consumption of beer can provide many essential vitamins and minerals but of course it's important to remember that no single source can provide the full range of elements essential for life, so beer must always be consumed in moderation as part of a balanced diet - perhaps something from the bar menu!
A litre of beer will supply 10% of daily protein needs. In comparison, wine has none. It has absolutely no cholesterol or fat and has useful quantities of soluble fibre. It has no more calories than a serving of wine (half a pint contains 110 calories), and a lot less than milk or apple juice. Polyphenols in beer are as effective at scavenging harmful cancer inducing free radicals as those in red wine.
In moderation, beer does not make you fat and its constituents are proven to help make a balanced diet.
Brewery director, George Arkell, said: 'As far as we're concerned the evidence is conclusive - you're better off down the pub, and that could be the key factor in saving your local pub from closure over these difficult winter months'.
Arkell\'s Pubs Map - more info
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